{"id":5511,"date":"2020-09-29T16:36:34","date_gmt":"2020-09-29T13:36:34","guid":{"rendered":"http:\/\/englishmag.ru\/ted-malocolm-gladwell\/"},"modified":"2021-02-20T22:43:54","modified_gmt":"2021-02-20T19:43:54","slug":"ted-malocolm-gladwell","status":"publish","type":"post","link":"https:\/\/englishmag.ru\/ru\/ted-malocolm-gladwell\/","title":{"rendered":"TED &#8212; \u0412\u044b\u0431\u043e\u0440 \u0438 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0441\u043e\u0443\u0441 &#8212; \u041c\u0430\u043b\u043a\u043e\u043b\u044c\u043c \u0413\u043b\u0430\u0434\u0443\u044d\u043b\u043b"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span4\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_single_image image=&#187;1745&#8243; img_size=&#187;full&#187;]<\/div><\/div><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span8\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text css=&#187;.vc_custom_1601381009934{margin-top: 40px !important;}&#187;]We are happy to announce that we are continuing our section with great TED videos! If you are searching for inspiration, so that is the best place for you! To higher up your English vocabulary all the TED speeches you can read in English and Russian![\/vc_column_text][vc_single_image image=&#187;1533&#8243; img_size=&#187;100&#215;84&#8243; alignment=&#187;right&#187; css=&#187;.vc_custom_1601302760895{margin-top: -80px !important;}&#187;][vc_column_text css=&#187;.vc_custom_1601380881302{margin-top: -40px !important;}&#187;]\u041c\u044b \u0440\u0430\u0434\u044b \u0441\u043e\u043e\u0431\u0449\u0438\u0442\u044c, \u0447\u0442\u043e \u043c\u044b \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u043d\u0430\u0448\u00a0\u0440\u0430\u0437\u0434\u0435\u043b \u0441 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0435\u043e \u043e\u0442 TED! \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0449\u0435\u0442\u0435 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435, \u044d\u0442\u043e \u043b\u0443\u0447\u0448\u0435\u0435 \u043c\u0435\u0441\u0442\u043e \u0434\u043b\u044f \u0432\u0430\u0441!\u00a0\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u043d\u044f\u0442\u044c\u00a0\u0432\u0430\u0448 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439 \u0441\u043b\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0437\u0430\u043f\u0430\u0441, \u0432\u0441\u0435 \u0440\u0435\u0447\u0438 TED \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c \u0438 \u0440\u0443\u0441\u0441\u043a\u043e\u043c \u044f\u0437\u044b\u043a\u0430\u0445![\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_7\" class=\"tdc-row\"><div class=\"vc_row tdi_8 middle wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8,\r\n                .tdi_8 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_8,\r\n\t\t\t\t.tdi_8 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8:before,\r\n\t\t\t\t.tdi_8:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column vc_custom_1601305807351 tdi_10  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1601305807351{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10{\r\n                    vertical-align: baseline;\r\n                }.tdi_10 > .wpb_wrapper,\r\n\t\t\t\t.tdi_10 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_10 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_10 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_wp_text title=&#187;\u041d\u0430\u0448 \u0432\u044b\u0431\u043e\u0440, \u0441\u0447\u0430\u0441\u0442\u044c\u0435 \u0438 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0441\u043e\u0443\u0441, \u041c\u0430\u043b\u043a\u043e\u043b\u044c\u043c \u0413\u043b\u0430\u0434\u0443\u044d\u043b\u043b&#187;]<iframe src=\"\/\/vk.com\/video_ext.php?oid=-139902156&amp;id=456239388&amp;hash=c71b9c7728efa410&amp;hd=2\" width=\"1200px\" height=\"650px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/vc_wp_text]<\/div><\/div><\/div><\/div><div id=\"tdi_11\" class=\"tdc-row\"><div class=\"vc_row tdi_12  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12,\r\n                .tdi_12 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_12,\r\n\t\t\t\t.tdi_12 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12:before,\r\n\t\t\t\t.tdi_12:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_14  wpb_column vc_column_container tdc-column\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_14{\r\n                    vertical-align: baseline;\r\n                }.tdi_14 > .wpb_wrapper,\r\n\t\t\t\t.tdi_14 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_14 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_14 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_14 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><\/div><\/div><div class=\"vc_column tdi_16  wpb_column vc_column_container tdc-column td-pb-span8\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_16{\r\n                    vertical-align: baseline;\r\n                }.tdi_16 > .wpb_wrapper,\r\n\t\t\t\t.tdi_16 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text css=&#187;.vc_custom_1601381488881{margin-top: 40px !important;}&#187;]Startup\u2026 a mainstream word that is familiar even to children. Nowadays, lots of people are obsessed with the ambitious idea of having their own business. Now we want to introduce you a speech made by Bill Gross. Bill Gross is an American investor and fund manager who has a great experience in business. The speaker shares his findings about what factors are crucial for a startup.\u00a0<em><strong>Which is more important: timing, team, idea, business model or funding?\u00a0<\/strong><\/em>You can find a proper answer after watching the video \u201cThe Single Biggest Reason Why Startups Succeed\u201d.<\/p>\n<p style=\"text-align: right;\">Enjoy watching!<\/p>\n<p>[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_18  wpb_column vc_column_container tdc-column\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_18{\r\n                    vertical-align: baseline;\r\n                }.tdi_18 > .wpb_wrapper,\r\n\t\t\t\t.tdi_18 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_18 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_18 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_18 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><\/div><\/div><\/div><\/div><div id=\"tdi_19\" class=\"tdc-row\"><div class=\"vc_row tdi_20  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_20,\r\n                .tdi_20 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_20,\r\n\t\t\t\t.tdi_20 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_20 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_20:before,\r\n\t\t\t\t.tdi_20:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_22  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_22{\r\n                    vertical-align: baseline;\r\n                }.tdi_22 > .wpb_wrapper,\r\n\t\t\t\t.tdi_22 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_22 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_22 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_22 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<\/p>\n<p style=\"text-align: right;\"><strong>Vocabulary<\/strong><\/p>\n<p>to be crucial for \u2013 to be very important for smb\/smth<br \/>\nproper \u2013 correct, suitable<br \/>\nenjoy \u2013 to have pleasure<br \/>\nto be familiar \u2013 easy to recognize<br \/>\nmisperception [misp\u0259&#8217;sep\u0283(\u0259)n] a wrong or incorrect understanding of smth<br \/>\nfailures \u2013 the fact that smth\/smb not succeeding<br \/>\nmake (made\/made) sense \u2013 to be clear and easy to understand<br \/>\ntiming \u2013 the ability to do smth at exactly the right time[\/vc_column_text][vc_single_image image=&#187;1747&#8243; img_size=&#187;full&#187;]<\/div><\/div><div class=\"vc_column tdi_24  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_24{\r\n                    vertical-align: baseline;\r\n                }.tdi_24 > .wpb_wrapper,\r\n\t\t\t\t.tdi_24 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_24 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<\/p>\n<p style=\"text-align: right;\">execution [,eksi&#8217;kju\u02d0\u0283(\u0259)n] correct, effective and on-time action for accomplishiing of a plan<br \/>\nworship &#8212; show reverence and adoration for (a deity); honor with religious rites (\u0431\u043e\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u044c)<br \/>\nrevenue [&#8216;rev(\u0259)nju\u02d0] profit from the overturn (income \u00ab-\u00bb expenses) (\u0434\u043e\u0445\u043e\u0434; \u0432\u044b\u0440\u0443\u0447\u043a\u0430)<br \/>\ndimension(s) [dai&#8217;men(t)\u0283(\u0259)n] a measurable extent of some kind, such as length, breadth, depth, or height (\u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0435\u043d\u0438\u0435)<br \/>\ndifferentiability |diferenSH\u0259\u02c8biliti| something that is distinguished (from) other things<br \/>\ndefinitely &#8212; without doubt [&#8216;def(\u0259)n\u0259tli]<br \/>\ngain traction \u2014 get support<br \/>\nrecession |r\u0259\u02c8seSH(\u0259)n| a period of temporary economic decline<br \/>\nintense &#8212; of extreme force, degree, or strength<br \/>\naside from &#8212; except for (Am.E.)<br \/>\npenetration [,peni&#8217;trei\u0283(\u0259)n] the extent to which a product is recognized and bought by customers in a particular market: the software has attained a high degree of market penetration.<br \/>\nassess [\u0259&#8217;ses] evaluate or estimate the nature, ability, or quality of sth (\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c)<br \/>\nDenial &#8212; refusal<br \/>\notherwise &#8212; in circumstances different from those present or considered, in other respects (\u0438\u043d\u0430\u0447\u0435; \u0432 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_25\" class=\"tdc-row\"><div class=\"vc_row tdi_26  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_26,\r\n                .tdi_26 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_26,\r\n\t\t\t\t.tdi_26 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_26 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_26:before,\r\n\t\t\t\t.tdi_26:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_28  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_28{\r\n                    vertical-align: baseline;\r\n                }.tdi_28 > .wpb_wrapper,\r\n\t\t\t\t.tdi_28 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_28 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_28 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_28 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_single_image image=&#187;1646&#8243; img_size=&#187;90&#215;134&#8243;][vc_column_text css=&#187;.vc_custom_1601314721105{margin-top: -50px !important;margin-left: 150px !important;}&#187;]<strong>\u0421\u043b\u0443\u0448\u0430\u0439\u0442\u0435 \u0438 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 <\/strong><br \/>\n<strong>\u0441\u043a\u0440\u0438\u043f\u0442<\/strong>[\/vc_column_text][vc_single_image image=&#187;1672&#8243; img_size=&#187;90&#215;134&#8243; alignment=&#187;right&#187; css=&#187;.vc_custom_1601314747756{margin-top: -50px !important;margin-right: 200px !important;}&#187;]<\/div><\/div><div class=\"vc_column tdi_30  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_30{\r\n                    vertical-align: baseline;\r\n                }.tdi_30 > .wpb_wrapper,\r\n\t\t\t\t.tdi_30 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_30 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_30 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_30 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_single_image image=&#187;1533&#8243; img_size=&#187;100&#215;84&#8243; alignment=&#187;right&#187;]<div class=\"wpb_wrapper td_block_separator td_block_wrap vc_separator tdi_32  td_separator_solid td_separator_align_left\"><span style=\"border-color:black;border-width:4px;width:60%;\"><\/span>\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_separator{\r\n                  width: 100%;\r\n                  align-items: center;\r\n                  margin-bottom: 38px;\r\n                  padding-bottom: 10px;\r\n                }.td_block_separator span{\r\n                  position: relative;\r\n                  display: block;\r\n                  margin: 0 auto;\r\n                  width: 100%;\r\n                  height: 1px;\r\n                  border-top: 1px solid #EBEBEB;\r\n                }.td_separator_align_left span{\r\n                  margin-left: 0;\r\n                }.td_separator_align_right span{\r\n                  margin-right: 0;\r\n                }.td_separator_dashed span{\r\n                  border-top-style: dashed;\r\n                }.td_separator_dotted span{\r\n                  border-top-style: dotted;\r\n                }.td_separator_double span{\r\n                  height: 3px;\r\n                  border-bottom: 1px solid #EBEBEB;\r\n                }.td_separator_shadow > span{\r\n                  position: relative;\r\n                  height: 20px;\r\n                  overflow: hidden;\r\n                  border: 0;\r\n                  color: #EBEBEB;\r\n                }.td_separator_shadow > span > span{\r\n                  position: absolute;\r\n                  top: -30px;\r\n                  left: 0;\r\n                  right: 0;\r\n                  margin: 0 auto;\r\n                  height: 13px;\r\n                  width: 98%;\r\n                  border-radius: 100%;\r\n                }html :where([style*='border-width']){\r\n                    border-style: none;\r\n                }\n<\/style><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_33\" class=\"tdc-row\"><div class=\"vc_row tdi_34 sticky wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_34,\r\n                .tdi_34 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_34,\r\n\t\t\t\t.tdi_34 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_34 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_34:before,\r\n\t\t\t\t.tdi_34:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_36  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_36{\r\n                    vertical-align: baseline;\r\n                }.tdi_36 > .wpb_wrapper,\r\n\t\t\t\t.tdi_36 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_36 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text el_class=&#187;sticky&#187;]<audio class=\"wp-audio-shortcode\" id=\"audio-5511-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/englishmag.ru\/wp-content\/uploads\/2020\/09\/Spaghetti-Sauce-Malcolm-Gladwell.mp3?_=1\" \/><a href=\"https:\/\/englishmag.ru\/wp-content\/uploads\/2020\/09\/Spaghetti-Sauce-Malcolm-Gladwell.mp3\">https:\/\/englishmag.ru\/wp-content\/uploads\/2020\/09\/Spaghetti-Sauce-Malcolm-Gladwell.mp3<\/a><\/audio>[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_37\" class=\"tdc-row\"><div class=\"vc_row tdi_38  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_38,\r\n                .tdi_38 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_38,\r\n\t\t\t\t.tdi_38 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_38 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_38:before,\r\n\t\t\t\t.tdi_38:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_40  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_40{\r\n                    vertical-align: baseline;\r\n                }.tdi_40 > .wpb_wrapper,\r\n\t\t\t\t.tdi_40 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_40 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_40 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_40 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]00:30<br \/>\nI think I was supposed to talk about my new book, which is called \u00abBlink,\u00bb and it\u2019s about snap judgments and first impressions.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_42  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_42{\r\n                    vertical-align: baseline;\r\n                }.tdi_42 > .wpb_wrapper,\r\n\t\t\t\t.tdi_42 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_42 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_42 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_42 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]00:30<br \/>\n\u0414\u0443\u043c\u0430\u044e, \u043c\u043d\u0435 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043b\u043e \u0431\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u043e \u043c\u043e\u0435\u0439 \u043d\u043e\u0432\u043e\u0439 \u043a\u043d\u0438\u0433\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u00ab\u041e\u0437\u0430\u0440\u0435\u043d\u0438\u0435\u00bb, \u043e\u043d\u0430 \u043e \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u044b\u0445 \u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f\u0445 \u0438 \u043f\u0435\u0440\u0432\u044b\u0445 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u044f\u0445.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_43\" class=\"tdc-row\"><div class=\"vc_row tdi_44  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_44,\r\n                .tdi_44 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_44,\r\n\t\t\t\t.tdi_44 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_44 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_44:before,\r\n\t\t\t\t.tdi_44:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_46  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_46{\r\n                    vertical-align: baseline;\r\n                }.tdi_46 > .wpb_wrapper,\r\n\t\t\t\t.tdi_46 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_46 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_46 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_46 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]00:38<br \/>\nBut I was thinking about this, and I realized that although my new book makes me happy, it\u2019s not really about happiness. So I decided instead, I would talk about someone who I think has done as much to make Americans happy as perhaps anyone over the last 20 years, a man who is a great personal hero of mine: someone by the name of Howard Moskowitz, who is most famous for reinventing spaghetti sauce.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_48  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_48{\r\n                    vertical-align: baseline;\r\n                }.tdi_48 > .wpb_wrapper,\r\n\t\t\t\t.tdi_48 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_48 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_48 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_48 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]00:38<br \/>\n\u041d\u043e \u044f \u0434\u0443\u043c\u0430\u043b \u043e\u0431 \u044d\u0442\u043e\u043c \u0438 \u043f\u043e\u043d\u044f\u043b, \u0447\u0442\u043e \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043c\u043e\u044f \u043d\u043e\u0432\u0430\u044f \u043a\u043d\u0438\u0433\u0430 \u0434\u0435\u043b\u0430\u0435\u0442 \u043c\u0435\u043d\u044f \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c, \u0438 \u044f \u0434\u0443\u043c\u0430\u044e, \u0441\u0434\u0435\u043b\u0430\u0435\u0442 \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u043e\u0439 \u043c\u043e\u044e \u043c\u0430\u043c\u0443, \u043e\u043d\u0430 \u043d\u0435 \u0441\u043e\u0432\u0441\u0435\u043c \u043f\u0440\u043e \u0441\u0447\u0430\u0441\u0442\u044c\u0435. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u044f \u0440\u0435\u0448\u0438\u043b, \u0447\u0442\u043e \u0432\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u044f \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443 \u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439, \u043d\u0430 \u043c\u043e\u0439 \u0432\u0437\u0433\u043b\u044f\u0434, \u0441\u0434\u0435\u043b\u0430\u043b \u0434\u043b\u044f \u0441\u0447\u0430\u0441\u0442\u044c\u044f \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u0435\u0432 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c, \u043a\u0442\u043e-\u043b\u0438\u0431\u043e \u0434\u0440\u0443\u0433\u043e\u0439 \u0437\u0430 \u043f\u0440\u043e\u0448\u0435\u0434\u0448\u0438\u0435 20 \u043b\u0435\u0442. \u0427\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043b\u044f \u043c\u0435\u043d\u044f \u043b\u0438\u0447\u043d\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u043c \u0433\u0435\u0440\u043e\u0435\u043c. \u0415\u0433\u043e \u0437\u043e\u0432\u0443\u0442 \u0413\u043e\u0432\u0430\u0440\u0434 \u041c\u043e\u0441\u043a\u043e\u0432\u0438\u0446 \u0438 \u043e\u043d \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d \u0442\u0435\u043c, \u0447\u0442\u043e \u0437\u0430\u043d\u043e\u0432\u043e \u0438\u0437\u043e\u0431\u0440\u0451\u043b \u0441\u043e\u0443\u0441 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_49\" class=\"tdc-row\"><div class=\"vc_row tdi_50  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_50,\r\n                .tdi_50 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_50,\r\n\t\t\t\t.tdi_50 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_50 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_50:before,\r\n\t\t\t\t.tdi_50:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_52  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_52{\r\n                    vertical-align: baseline;\r\n                }.tdi_52 > .wpb_wrapper,\r\n\t\t\t\t.tdi_52 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_52 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_52 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_52 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]01:07<br \/>\nHoward is about this high, and he\u2019s round, and he\u2019s in his 60s, and he has big huge glasses and thinning gray hair, and he has a kind of wonderful exuberance and by profession, he\u2019s a psychophysicist. Now, I should tell you that I have no idea what psychophysics is, although, at some point in my life, I dated a girl for two years who was getting her doctorate in psychophysics. Which should tell you something about that relationship.<br \/>\n(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_54  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_54{\r\n                    vertical-align: baseline;\r\n                }.tdi_54 > .wpb_wrapper,\r\n\t\t\t\t.tdi_54 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_54 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_54 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_54 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]01:07<br \/>\n\u0413\u043e\u0432\u0430\u0440\u0434 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0442\u0430\u043a\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430, \u043f\u043e\u043b\u043d\u044b\u0439, \u0435\u043c\u0443 \u0441\u0435\u0434\u044c\u043c\u043e\u0439 \u0434\u0435\u0441\u044f\u0442\u043e\u043a, \u043d\u043e\u0441\u0438\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u043e\u0447\u043a\u0438, \u0443 \u043d\u0435\u0433\u043e \u0440\u0435\u0434\u0435\u044e\u0449\u0438\u0435 \u0441\u0435\u0434\u044b\u0435 \u0432\u043e\u043b\u043e\u0441\u044b, \u043e\u043d \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u044d\u043d\u0435\u0440\u0433\u0438\u0447\u0435\u043d, \u0438 \u043f\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0438 \u043e\u043d \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u043f\u0441\u0438\u0445\u043e\u0444\u0438\u0437\u0438\u043a\u0435. \u0414\u043e\u043b\u0436\u0435\u043d \u0432\u0430\u043c \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u044f \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u043d\u0435 \u0438\u043c\u0435\u044e \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0441\u0438\u0445\u043e\u0444\u0438\u0437\u0438\u043a\u0430, \u0445\u043e\u0442\u044f \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u043c\u043e\u0435\u0439 \u0436\u0438\u0437\u043d\u0438 \u044f \u0434\u0432\u0430 \u0433\u043e\u0434\u0430 \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u043b\u0441\u044f \u0441 \u0434\u0435\u0432\u0443\u0448\u043a\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043b\u0443\u0447\u0430\u043b\u0430 \u0434\u043e\u043a\u0442\u043e\u0440\u0441\u043a\u0443\u044e \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u043f\u043e \u043f\u0441\u0438\u0445\u043e\u0444\u0438\u0437\u0438\u043a\u0435. \u042d\u0442\u043e \u0434\u043e\u043b\u0436\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0432\u0430\u043c \u043a\u043e\u0435-\u0447\u0442\u043e \u043e \u0442\u0435\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445.<br \/>\n(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_55\" class=\"tdc-row\"><div class=\"vc_row tdi_56  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_56,\r\n                .tdi_56 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_56,\r\n\t\t\t\t.tdi_56 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_56 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_56:before,\r\n\t\t\t\t.tdi_56:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_58  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_58{\r\n                    vertical-align: baseline;\r\n                }.tdi_58 > .wpb_wrapper,\r\n\t\t\t\t.tdi_58 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_58 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_58 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_58 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]01:38<br \/>\nBut, as far as I know, psychophysics is about measuring things. And Howard is very interested in measuring things. And he graduated with his doctorate from Harvard, and he set up a little consulting shop in White Plains, New York. And one of his first clients was Pepsi. This is many years ago, back in the early 70s. And Pepsi came to Howard and they said, \u2018\u2018You know, there\u2019s this new thing called aspartame, and we would like to make Diet Pepsi. We\u2019d like you to figure out how much aspartame we should put in each can of Diet Pepsi in order to have the perfect drink\u2019\u2019. Now that sounds like an incredibly straightforward question to answer, and that\u2019s what Howard thought. Because Pepsi told him, \u00abLook, we\u2019re working with a band between 8 and 12%. Anything below eight percent sweetness is not sweet enough; anything above twelve percent sweetness is too sweet. We want to know: what\u2019s the sweet spot between 8 and 12?\u00bb Now, if I gave you this problem to do, you would all say, it\u2019s very simple. What we do is you make up a big experimental batch of Pepsi, at every degree of sweetness \u2013 eight percent, 8.1, 8.2, 8.3, all the way up to 12 \u2013 and we try this out with thousands of people, and we plot the results on a curve, and we take the most popular concentration, right? Really simple.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_60  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_60{\r\n                    vertical-align: baseline;\r\n                }.tdi_60 > .wpb_wrapper,\r\n\t\t\t\t.tdi_60 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_60 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_60 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_60 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]01:38<br \/>\n\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043d\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e \u043f\u0441\u0438\u0445\u043e\u0444\u0438\u0437\u0438\u043a\u0430 \u0438\u0437\u0443\u0447\u0430\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u043d\u0438\u0435 \u0432\u0435\u0449\u0435\u0439. \u0410 \u0413\u043e\u0432\u0430\u0440\u0434 \u043e\u0447\u0435\u043d\u044c \u043b\u044e\u0431\u0438\u0442 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u0432\u0435\u0449\u0438. \u041e\u043d \u043e\u043a\u043e\u043d\u0447\u0438\u043b \u0413\u0430\u0440\u0432\u0430\u0440\u0434 \u0441 \u0434\u043e\u043a\u0442\u043e\u0440\u0441\u043a\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u044c\u044e \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043b \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u043a\u043e\u043d\u0442\u043e\u0440\u0443 \u0432 \u0423\u0430\u0439\u0442 \u041f\u043b\u0435\u0439\u043d\u0437, \u043d\u0430 \u0441\u0435\u0432\u0435\u0440\u0435 \u0448\u0442\u0430\u0442\u0430 \u041d\u044c\u044e-\u0419\u043e\u0440\u043a. \u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 \u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u2014 \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u043c\u043d\u043e\u0433\u043e \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434, \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 70-\u0445, \u2014 \u0431\u044b\u043b\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb \u043f\u0440\u0438\u0448\u043b\u0438 \u043a \u0413\u043e\u0432\u0430\u0440\u0434\u0443 \u0438 \u0441\u043a\u0430\u0437\u0430\u043b\u0438: \u00ab\u0417\u043d\u0430\u0435\u0442\u0435, \u0435\u0441\u0442\u044c \u0442\u0430\u043a\u0430\u044f \u043d\u043e\u0432\u0430\u044f \u0448\u0442\u0443\u043a\u0430, \u0430\u0441\u043f\u0430\u0440\u0442\u0430\u043c, \u0438 \u043c\u044b \u0431\u044b \u0445\u043e\u0442\u0435\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb. \u041d\u0430\u043c \u043d\u0443\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u0441\u043f\u0430\u0440\u0442\u0430\u043c\u0430 \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u044c \u0432 \u043a\u0430\u0436\u0434\u0443\u044e \u0431\u0430\u043d\u043a\u0443 \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0441\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043d\u0430\u043f\u0438\u0442\u043e\u043a\u00bb. \u042d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441 \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u043d\u0435\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u044b\u043c, \u0442\u0430\u043a \u043f\u043e\u0434\u0443\u043c\u0430\u043b \u0438 \u0413\u043e\u0432\u0430\u0440\u0434. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb \u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0435\u043c\u0443: \u00ab\u041c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0432 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0435 \u043c\u0435\u0436\u0434\u0443 8 \u0438 12 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430\u043c\u0438. \u0412\u0441\u0451, \u0447\u0442\u043e \u043c\u0435\u043d\u044c\u0448\u0435 8 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u0432 \u0441\u043b\u0430\u0434\u043e\u0441\u0442\u0438, \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0441\u043b\u0430\u0434\u043a\u043e, \u0430 \u0432\u0441\u0451, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 12, \u2014 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0441\u043b\u0430\u0434\u043a\u043e. \u041c\u044b \u0445\u043e\u0442\u0438\u043c \u0443\u0437\u043d\u0430\u0442\u044c: \u043a\u0430\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0441\u043b\u0430\u0434\u043e\u0441\u0442\u0438 \u043c\u0435\u0436\u0434\u0443 8 \u0438 12?\u00bb \u0415\u0441\u043b\u0438 \u044f \u0434\u0430\u043c \u0432\u0430\u043c \u0442\u0430\u043a\u0443\u044e \u0437\u0430\u0434\u0430\u0447\u0443, \u0432\u0441\u0435 \u0432\u044b \u0441\u043a\u0430\u0436\u0435\u0442\u0435, \u0447\u0442\u043e \u044d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0441\u0442\u043e. \u041d\u0443\u0436\u043d\u043e \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0430\u0440\u0442\u0438\u044e \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0441\u0442\u0435\u043f\u0435\u043d\u044f\u043c\u0438 \u0441\u043b\u0430\u0434\u043e\u0441\u0442\u0438: 8%, 8.1%, 8.2%, 8.3% \u0438 \u0442\u0430\u043a \u0434\u043e 12% \u2014 \u0438 \u0434\u0430\u0442\u044c \u0435\u0451 \u043d\u0430 \u043f\u0440\u043e\u0431\u0443 \u0442\u044b\u0441\u044f\u0447\u0430\u043c \u043b\u044e\u0434\u0435\u0439, \u043d\u0430\u043d\u0435\u0441\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043d\u0430 \u043a\u0440\u0438\u0432\u0443\u044e \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0443\u044e \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0446\u0438\u044e. \u041f\u0440\u0430\u0432\u0434\u0430 \u0436\u0435? \u041e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0441\u0442\u043e.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_61\" class=\"tdc-row\"><div class=\"vc_row tdi_62  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_62,\r\n                .tdi_62 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_62,\r\n\t\t\t\t.tdi_62 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_62 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_62:before,\r\n\t\t\t\t.tdi_62:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_64  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_64{\r\n                    vertical-align: baseline;\r\n                }.tdi_64 > .wpb_wrapper,\r\n\t\t\t\t.tdi_64 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_64 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_64 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_64 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]02:54<br \/>\nHoward does the experiment, and he gets the data back, and he plots it on a curve, and all of a sudden he realizes it\u2019s not a nice bell curve. In fact, the data doesn\u2019t make any sense. It\u2019s a mess. It\u2019s all over the place. Now, most people in that business, in the world of testing food and such, are not dismayed when the data comes back a mess. They think, \u2018\u2018Well, you know, figuring out what people think about cola\u2019s not that easy\u2019\u2019. \u2018\u2018You know, maybe we made an error somewhere along the way\u2019\u2019. \u2018\u2018You know, let\u2019s just make an educated guess\u2019\u2019, and they simply point and they go for 10 percent, right in the middle. Howard is not so easily placated. Howard is a man of a certain degree of intellectual standards. And this was not good enough for him, and this question bedeviled him for years. And he would think it through and say, \u2018\u2018What was wrong? Why could we not make sense of this experiment with Diet Pepsi?\u2019\u2019[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_66  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_66{\r\n                    vertical-align: baseline;\r\n                }.tdi_66 > .wpb_wrapper,\r\n\t\t\t\t.tdi_66 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_66 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_66 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_66 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]02:54<br \/>\n\u0413\u043e\u0432\u0430\u0440\u0434 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442, \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435, \u043d\u0430\u043d\u043e\u0441\u0438\u0442 \u0438\u0445 \u043d\u0430 \u043a\u0440\u0438\u0432\u0443\u044e \u0438 \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u0445\u043e\u0436\u0435 \u043d\u0430 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435. \u041d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432\u043e\u043e\u0431\u0449\u0435 \u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u0441\u043c\u044b\u0441\u043b\u0430. \u041e\u043d\u0438 \u0432 \u0431\u0435\u0441\u043f\u043e\u0440\u044f\u0434\u043a\u0435 \u043d\u0430 \u0432\u0441\u0451\u043c \u0433\u0440\u0430\u0444\u0438\u043a\u0435. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043b\u044e\u0434\u0435\u0439 \u0432 \u044d\u0442\u043e\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0435, \u0432 \u043c\u0438\u0440\u0435 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0447\u0435\u0433\u043e, \u043d\u0435 \u043f\u0443\u0433\u0430\u044e\u0442\u0441\u044f, \u043a\u043e\u0433\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0432 \u0431\u0435\u0441\u043f\u043e\u0440\u044f\u0434\u043a\u0435. \u041e\u043d\u0438 \u0440\u0435\u0448\u0430\u044e\u0442: \u00ab\u041d\u0443 \u0447\u0442\u043e \u0436, \u0432\u044b\u044f\u0441\u043d\u044f\u0442\u044c, \u0447\u0442\u043e \u043b\u044e\u0434\u0438 \u0434\u0443\u043c\u0430\u044e\u0442 \u043f\u0440\u043e \u043a\u043e\u043b\u0443, \u043d\u0435 \u0442\u0430\u043a \u043f\u0440\u043e\u0441\u0442\u043e. \u041c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c, \u043c\u044b \u0433\u0434\u0435-\u0442\u043e \u043e\u0448\u0438\u0431\u043b\u0438\u0441\u044c \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0435\u043c \u043d\u0430\u0443\u0447\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u00bb. \u0418 \u043e\u043d\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u044b\u043a\u0430\u044e\u0442 \u0432 \u0433\u0440\u0430\u0444\u0438\u043a \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 10%, \u0440\u043e\u0432\u043d\u043e \u043f\u043e\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0435. \u041d\u043e \u0413\u043e\u0432\u0430\u0440\u0434\u0430 \u0442\u0430\u043a \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435 \u0443\u043d\u044f\u0442\u044c. \u0413\u043e\u0432\u0430\u0440\u0434 \u2014 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u0432. \u0422\u0430\u043a\u043e\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0431\u044b\u043b \u0434\u043b\u044f \u043d\u0435\u0433\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0445\u043e\u0440\u043e\u0448, \u0438 \u044d\u0442\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u0442\u0435\u0440\u0437\u0430\u043b\u0430 \u0435\u0433\u043e \u0433\u043e\u0434\u0430\u043c\u0438. \u041e\u043d \u043e\u0431\u0434\u0443\u043c\u044b\u0432\u0430\u043b \u0435\u0451 \u0438 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u043b \u0441\u0435\u0431\u044f: \u00ab\u0427\u0442\u043e \u043d\u0435 \u0442\u0430\u043a? \u041f\u043e\u0447\u0435\u043c\u0443 \u043c\u044b \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0435 \u0441 \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb?\u00bb[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_67\" class=\"tdc-row\"><div class=\"vc_row tdi_68  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_68,\r\n                .tdi_68 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_68,\r\n\t\t\t\t.tdi_68 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_68 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_68:before,\r\n\t\t\t\t.tdi_68:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_70{\r\n                    vertical-align: baseline;\r\n                }.tdi_70 > .wpb_wrapper,\r\n\t\t\t\t.tdi_70 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_70 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_70 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_70 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]03:43<br \/>\nAnd one day, he was sitting in a diner in White Plains, about to go trying to dream up some work for Nescaf\u00e9. And suddenly, like a bolt of lightning, the answer came to him. And that is, that when they analyzed the Diet Pepsi data, they were asking the wrong question. They were looking for the perfect Pepsi, and they should have been looking for the perfect Pepsis. Trust me. This was an enormous revelation. This was one of the most brilliant breakthroughs in all of food science. Howard immediately went on the road, and he would go to conferences around the country, and he would stand up and say, \u2018\u2018You had been looking for the perfect Pepsi. You\u2019re wrong. You should be looking for the perfect Pepsis\u2019\u2019. And people would look at him blankly and say, \u2018\u2018What are you talking about? Craziness\u2019\u2019. And they would say, \u2018\u2018Move! Next!\u2019\u2019 Tried to get business, nobody would hire him \u2013 he was obsessed, though, and he talked about it and talked about it.Howard loves the Yiddish expression \u2018\u2018To a worm in horseradish, the world is horseradish\u2019\u2019. This was his horseradish.<br \/>\n(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_72  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_72{\r\n                    vertical-align: baseline;\r\n                }.tdi_72 > .wpb_wrapper,\r\n\t\t\t\t.tdi_72 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_72 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_72 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_72 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]03:43<br \/>\n\u041e\u0434\u043d\u0430\u0436\u0434\u044b \u043e\u043d \u0441\u0438\u0434\u0435\u043b \u0432 \u0437\u0430\u043a\u0443\u0441\u043e\u0447\u043d\u043e\u0439 \u0432 \u0423\u0430\u0439\u0442 \u041f\u043b\u0435\u0439\u043d\u0437, \u0433\u043e\u0442\u043e\u0432\u044b\u0439 \u043f\u0443\u0441\u0442\u0438\u0442\u044c\u0441\u044f \u0432\u044b\u0434\u0443\u043c\u044b\u0432\u0430\u0442\u044c \u0447\u0442\u043e-\u043d\u0438\u0431\u0443\u0434\u044c \u0434\u043b\u044f \u00ab\u041d\u0435\u0441\u043a\u0430\u0444\u0435\u00bb. \u0418 \u0432\u0434\u0440\u0443\u0433, \u0441\u043b\u043e\u0432\u043d\u043e \u043c\u043e\u043b\u043d\u0438\u044f, \u043a \u043d\u0435\u043c\u0443 \u043f\u0440\u0438\u0448\u0451\u043b \u043e\u0442\u0432\u0435\u0442. \u041e\u043d \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0434\u0438\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb, \u043e\u043d\u0438 \u0437\u0430\u0434\u0430\u0432\u0430\u043b\u0438 \u0441\u0435\u0431\u0435 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441. \u041e\u043d\u0438 \u0438\u0441\u043a\u0430\u043b\u0438 \u043e\u0434\u043d\u0443 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb, \u0430 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043b\u043e \u0438\u0441\u043a\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb. \u041f\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043c\u043d\u0435. \u042d\u0442\u043e \u0431\u044b\u043b\u043e \u0433\u0440\u043e\u043c\u0430\u0434\u043d\u043e\u0435 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0435. \u042d\u0442\u043e \u0431\u044b\u043b\u043e \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0432\u044b\u0434\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0439 \u0432\u043e \u0432\u0441\u0435\u0439 \u043d\u0430\u0443\u043a\u0435 \u043e \u043f\u0438\u0442\u0430\u043d\u0438\u0438. \u0418 \u0413\u043e\u0432\u0430\u0440\u0434 \u043d\u0435\u0437\u0430\u043c\u0435\u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b\u0441\u044f \u0432 \u0434\u043e\u0440\u043e\u0433\u0443, \u043e\u043d \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u043b \u0432 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f\u0445 \u043f\u043e \u0432\u0441\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0435, \u0432\u044b\u0445\u043e\u0434\u0438\u043b \u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u043b: \u00ab\u0412\u044b \u0438\u0441\u043a\u0430\u043b\u0438 \u043e\u0434\u043d\u0443 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb. \u0412\u044b \u043e\u0448\u0438\u0431\u0430\u043b\u0438\u0441\u044c. \u0412\u0430\u043c \u043d\u0430\u0434\u043e \u0431\u044b\u043b\u043e \u0438\u0441\u043a\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u00ab\u041f\u0435\u043f\u0441\u0438\u00bb. \u0410 \u043b\u044e\u0434\u0438 \u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u043d\u0430 \u043d\u0435\u0433\u043e \u043f\u0443\u0441\u0442\u044b\u043c \u0432\u0437\u0433\u043b\u044f\u0434\u043e\u043c \u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438: \u00ab\u041e \u0447\u0435\u043c \u0432\u044b? \u042d\u0442\u043e \u0431\u0435\u0437\u0443\u043c\u0438\u0435\u00bb. \u0418 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u043b\u0438: \u00ab\u0423\u0445\u043e\u0434\u0438\u0442\u0435! \u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439!\u00bb \u041e\u043d \u043f\u044b\u0442\u0430\u043b\u0441\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0437\u0430\u043a\u0430\u0437\u044b, \u043d\u043e \u043d\u0438\u043a\u0442\u043e \u0435\u0433\u043e \u043d\u0435 \u043d\u0430\u043d\u0438\u043c\u0430\u043b \u2014 \u043e\u043d \u0431\u044b\u043b \u043e\u0434\u0435\u0440\u0436\u0438\u043c \u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u043b \u043e\u0431 \u044d\u0442\u043e\u043c, \u0433\u043e\u0432\u043e\u0440\u0438\u043b, \u0433\u043e\u0432\u043e\u0440\u0438\u043b. \u0413\u043e\u0432\u0430\u0440\u0434 \u043b\u044e\u0431\u0438\u0442 \u0435\u0432\u0440\u0435\u0439\u0441\u043a\u0443\u044e \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u043a\u0443 \u00ab\u0434\u043b\u044f \u0447\u0435\u0440\u0432\u044f\u043a\u0430, \u0436\u0438\u0432\u0443\u0449\u0435\u0433\u043e \u0432 \u0445\u0440\u0435\u043d\u0435, \u0432\u0435\u0441\u044c \u043c\u0438\u0440 \u2014 \u044d\u0442\u043e \u0445\u0440\u0435\u043d\u00bb. \u042d\u0442\u043e \u0431\u044b\u043b\u043e \u0435\u0433\u043e \u00ab\u0445\u0440\u0435\u043d\u043e\u043c\u00bb. (\u0421\u043c\u0435\u0445) \u041e\u043d \u0431\u044b\u043b \u043e\u0434\u0435\u0440\u0436\u0438\u043c \u044d\u0442\u0438\u043c![\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_73\" class=\"tdc-row\"><div class=\"vc_row tdi_74  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_74,\r\n                .tdi_74 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_74,\r\n\t\t\t\t.tdi_74 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_74 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_74:before,\r\n\t\t\t\t.tdi_74:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_76  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_76{\r\n                    vertical-align: baseline;\r\n                }.tdi_76 > .wpb_wrapper,\r\n\t\t\t\t.tdi_76 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_76 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_76 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_76 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]04:41<br \/>\nHe was obsessed with it! And finally, he had a breakthrough. Vlasic Pickles came to him, and they said, \u2018\u2018Doctor Moskowitz, we want to make the perfect pickle\u2019\u2019. And he said, \u2018\u2018There is no perfect pickle; there are only perfect<br \/>\npickles\u2019\u2019. And he came back to them and he said, \u2018\u2018You don\u2019t just need to improve your regular; you need to create zesty\u2019\u2019. And that\u2019s where we got zesty pickles. Then the next person came to him: Campbell\u2019s Soup. And this was even more important.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_78  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_78{\r\n                    vertical-align: baseline;\r\n                }.tdi_78 > .wpb_wrapper,\r\n\t\t\t\t.tdi_78 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_78 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_78 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_78 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]04:41<br \/>\n\u0418, \u043d\u0430\u043a\u043e\u043d\u0435\u0446, \u0443 \u043d\u0435\u0433\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c. \u041a \u043d\u0435\u043c\u0443 \u043f\u0440\u0438\u0448\u043b\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u00ab\u0412\u043b\u0430\u0441\u0438\u043a\u00bb \u0438 \u0441\u043a\u0430\u0437\u0430\u043b\u0438: \u00ab\u0414\u043e\u043a\u0442\u043e\u0440 \u041c\u043e\u0441\u043a\u043e\u0432\u0438\u0446, \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u043e\u0440\u0442 \u043c\u0430\u0440\u0438\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u0433\u0443\u0440\u0447\u0438\u043a\u043e\u0432\u00bb. \u0418 \u043e\u043d \u043e\u0442\u0432\u0435\u0442\u0438\u043b: \u00ab\u041d\u0435 \u0431\u044b\u0432\u0430\u0435\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043e\u0440\u0442\u0430, \u0435\u0441\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u043e\u0440\u0442\u0430\u00bb. \u0418, \u0432\u0435\u0440\u043d\u0443\u0432\u0448\u0438\u0441\u044c \u043a \u043d\u0438\u043c, \u043e\u043d \u0441\u043a\u0430\u0437\u0430\u043b: \u00ab\u0412\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u0430\u0448 \u043e\u0431\u044b\u0447\u043d\u044b\u0439 \u0441\u043e\u0440\u0442, \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0438\u043a\u0430\u043d\u0442\u043d\u044b\u0435 \u043e\u0433\u0443\u0440\u0447\u0438\u043a\u0438\u00bb. \u0422\u0430\u043a \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043f\u0438\u043a\u0430\u043d\u0442\u043d\u044b\u0435 \u043c\u0430\u0440\u0438\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043e\u0433\u0443\u0440\u0447\u0438\u043a\u0438. \u041f\u043e\u0442\u043e\u043c \u043a \u043d\u0435\u043c\u0443 \u043f\u0440\u0438\u0448\u0435\u043b \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u043a\u043b\u0438\u0435\u043d\u0442, \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u00ab\u041a\u044d\u043c\u043f\u0431\u0435\u043b\u043b \u0441\u0443\u043f\u00bb. \u0418 \u044d\u0442\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u0435 \u0431\u044b\u043b\u043e \u0435\u0449\u0451 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0435\u0439.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_79\" class=\"tdc-row\"><div class=\"vc_row tdi_80  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_80,\r\n                .tdi_80 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_80,\r\n\t\t\t\t.tdi_80 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_80 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_80:before,\r\n\t\t\t\t.tdi_80:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_82  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_82{\r\n                    vertical-align: baseline;\r\n                }.tdi_82 > .wpb_wrapper,\r\n\t\t\t\t.tdi_82 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_82 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_82 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_82 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]05:11<br \/>\nIn fact, Campbell\u2019s Soup is where Howard made his reputation. Campbell\u2019s made Prego, and Prego, in the early 80s, was struggling next to Rag\u00f9, which was the dominant spaghetti sauce of the 70s and 80s. Now\u00a0it was, technically speaking \u2013 this is an aside \u2013 Prego is a better tomato sauce than Rag\u00f9. The quality of the tomato paste is much better; the spice mix is far superior; it adheres to the pasta in a much more pleasing way. In fact, they would do the famous bowl test back in the 70s with Rag\u00f9 and Prego. You\u2019d have a plate of spaghetti, and you would pour it on, right? And the Rag\u00f9 would all go to the bottom, and the Prego would sit on top. That\u2019s called \u2018\u2018adherence\u2019\u2019. And, anyway, despite the fact that they were far superior in adherence, and the quality of their tomato paste, Prego was struggling.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_84  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_84{\r\n                    vertical-align: baseline;\r\n                }.tdi_84 > .wpb_wrapper,\r\n\t\t\t\t.tdi_84 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_84 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_84 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_84 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]05:11<br \/>\n\u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438, \u0440\u0430\u0431\u043e\u0442\u0430 \u0434\u043b\u044f \u00ab\u041a\u044d\u043c\u043f\u0431\u0435\u043b\u043b \u0441\u0443\u043f\u00bb \u0441\u043e\u0437\u0434\u0430\u043b\u0430 \u0413\u043e\u0432\u0430\u0440\u0434\u0443 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e. \u00ab\u041a\u044d\u043c\u043f\u0431\u0435\u043b\u043b\u00bb \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u043b\u0430 \u0441\u043e\u0443\u0441 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb, \u0438 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 80-\u0445 \u043f\u0440\u043e\u0438\u0433\u0440\u044b\u0432\u0430\u043b \u00ab\u0420\u0430\u0433\u0443\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u044b\u043b \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0438\u043c \u0441\u043e\u0443\u0441\u043e\u043c \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 70-\u0445 \u0438 80-\u0445 \u0433\u043e\u0434\u043e\u0432. \u0412\u043e\u043e\u0431\u0449\u0435-\u0442\u043e \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u2014 \u043d\u0435 \u0437\u043d\u0430\u044e, \u0432\u0430\u0436\u043d\u044b \u043b\u0438 \u0432\u0430\u043c \u044d\u0442\u0438 \u0434\u0435\u0442\u0430\u043b\u0438 \u0438 \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0432 \u043d\u0438\u0445 \u043f\u043e\u0433\u0440\u0443\u0436\u0430\u0442\u044c\u0441\u044f, \u043d\u043e \u0441 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u2014 \u043f\u043e\u043c\u0438\u043c\u043e \u0432\u0441\u0435\u0433\u043e \u043f\u0440\u043e\u0447\u0435\u0433\u043e \u2014 \u0442\u043e\u043c\u0430\u0442\u043d\u044b\u0439 \u0441\u043e\u0443\u0441 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb \u043b\u0443\u0447\u0448\u0435, \u0447\u0435\u043c \u00ab\u0420\u0430\u0433\u0443\u00bb. \u041a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u043e\u043c\u0430\u0442\u043d\u043e\u0439 \u043f\u0430\u0441\u0442\u044b \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0432\u044b\u0448\u0435, \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0441\u043f\u0435\u0446\u0438\u0439 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0443\u0447\u0448\u0435, \u043e\u043d \u043b\u0443\u0447\u0448\u0435 \u0434\u0435\u0440\u0436\u0438\u0442\u0441\u044f \u043d\u0430 \u043f\u043e\u0432\u0435\u0440\u0445\u043d\u043e\u0441\u0442\u0438 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438. \u0412 70-\u0445 \u0431\u044b\u043b \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043d \u0437\u043d\u0430\u043c\u0435\u043d\u0438\u0442\u044b\u0439 \u0442\u0435\u0441\u0442 \u0434\u043b\u044f \u00ab\u0420\u0430\u0433\u0443\u00bb \u0438 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb. \u041f\u0435\u0440\u0435\u0434 \u0432\u0430\u043c\u0438 \u0442\u0430\u0440\u0435\u043b\u043a\u0430 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0438 \u0432\u044b \u043f\u043e\u043b\u0438\u0432\u0430\u0435\u0442\u0435 \u0438\u0445 \u0441\u043e\u0443\u0441\u043e\u043c, \u043d\u0435 \u0442\u0430\u043a \u043b\u0438? \u0412\u0435\u0441\u044c \u00ab\u0420\u0430\u0433\u0443\u00bb \u0441\u0442\u0435\u043a\u0430\u043b \u0432\u043d\u0438\u0437, \u0430 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb \u043e\u0441\u0442\u0430\u0432\u0430\u043b\u0441\u044f \u0441\u0432\u0435\u0440\u0445\u0443. \u042d\u0442\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u00ab\u0434\u0435\u0440\u0436\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438\u00bb. \u041d\u043e \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043e\u043d \u043b\u0443\u0447\u0448\u0435 \u0434\u0435\u0440\u0436\u0430\u043b\u0441\u044f \u043d\u0430 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u043e\u043c\u0430\u0442\u043d\u043e\u0439 \u043f\u0430\u0441\u0442\u044b \u0431\u044b\u043b\u043e \u043b\u0443\u0447\u0448\u0435, \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb \u043f\u0440\u043e\u0438\u0433\u0440\u044b\u0432\u0430\u043b.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_85\" class=\"tdc-row\"><div class=\"vc_row tdi_86  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_86,\r\n                .tdi_86 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_86,\r\n\t\t\t\t.tdi_86 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_86 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_86:before,\r\n\t\t\t\t.tdi_86:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_88  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_88{\r\n                    vertical-align: baseline;\r\n                }.tdi_88 > .wpb_wrapper,\r\n\t\t\t\t.tdi_88 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_88 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_88 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_88 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]06:01<br \/>\nSo they came to Howard, and they said, fix us. So he said, this is what I want to do. And he got together with the Campbell\u2019s soup kitchen, and he made 45 varieties of spaghetti sauce. And he varied them according to every conceivable way that you can vary tomato sauce: by sweetness, by level of garlic, by tartness, by sourness, by visible solids \u2013 my favorite term in the spaghetti sauce business.<br \/>\n(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_90  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_90{\r\n                    vertical-align: baseline;\r\n                }.tdi_90 > .wpb_wrapper,\r\n\t\t\t\t.tdi_90 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_90 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_90 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_90 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]06:01<br \/>\n\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d\u0438 \u043f\u0440\u0438\u0448\u043b\u0438 \u043a \u0413\u043e\u0432\u0430\u0440\u0434\u0443 \u0438 \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u043b\u0438 \u043f\u043e\u043c\u043e\u0447\u044c. \u0413\u043e\u0432\u0430\u0440\u0434 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b \u043d\u0430 \u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e \u0438 \u0441\u043a\u0430\u0437\u0430\u043b: \u00ab\u0423 \u0432\u0430\u0441 \u0442\u0443\u0442 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u043c\u0451\u0440\u0442\u0432\u044b\u0445 \u043f\u043e\u043c\u0438\u0434\u043e\u0440\u043e\u0432. \u0412\u043e\u0442 \u0447\u0442\u043e \u044f \u0445\u043e\u0447\u0443 \u0441\u0434\u0435\u043b\u0430\u0442\u044c\u00bb. \u0412\u043c\u0435\u0441\u0442\u0435 \u0441 \u043a\u0443\u0445\u043d\u0435\u0439 \u00ab\u041a\u044d\u043c\u043f\u0431\u0435\u043b\u043b \u0441\u0443\u043f\u00bb \u043e\u043d \u0441\u0434\u0435\u043b\u0430\u043b 45 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u043e\u0443\u0441\u043e\u0432 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438. \u0418 \u0440\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u043b \u0438\u0445 \u0432\u0441\u0435\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u043c\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442\u044c \u0442\u043e\u043c\u0430\u0442\u043d\u044b\u0435 \u0441\u043e\u0443\u0441\u044b. \u041f\u043e \u0441\u043b\u0430\u0434\u043e\u0441\u0442\u0438, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u0447\u0435\u0441\u043d\u043e\u043a\u0430, \u0442\u0435\u0440\u043f\u043a\u043e\u0441\u0442\u0438, \u043a\u0438\u0441\u043b\u043e\u0442\u0435, \u043f\u043e \u043d\u0430\u043b\u0438\u0447\u0438\u044e \u0432\u0438\u0434\u0438\u043c\u044b\u0445 \u0442\u0432\u0451\u0440\u0434\u044b\u0445 \u043a\u0443\u0441\u043e\u0447\u043a\u043e\u0432 \u2014 \u043c\u043e\u0439 \u043b\u044e\u0431\u0438\u043c\u044b\u0439 \u0442\u0435\u0440\u043c\u0438\u043d \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0441\u043e\u0443\u0441\u043e\u0432 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438. (\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_91\" class=\"tdc-row\"><div class=\"vc_row tdi_92  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_92,\r\n                .tdi_92 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_92,\r\n\t\t\t\t.tdi_92 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_92 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_92:before,\r\n\t\t\t\t.tdi_92:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_94  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_94{\r\n                    vertical-align: baseline;\r\n                }.tdi_94 > .wpb_wrapper,\r\n\t\t\t\t.tdi_94 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_94 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_94 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_94 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]06:26<br \/>\nEvery conceivable way you can vary spaghetti sauce, he varied spaghetti sauce. And then he took this whole raft of 45 spaghetti sauces, and he went on the road&#8230;<\/p>\n<p>He went to New York, to Chicago,\u00a0he went to Jacksonville, to Los Angeles.\u00a0And he brought in people by the truckload into big halls.\u00a0And he sat them down for two hours,\u00a0and over the course of that two hours, he gave them ten bowls.\u00a0Ten small bowls of pasta,\u00a0with a different spaghetti sauce on each one.\u00a0And after they ate each bowl, they had to rate, from 0 to 100,\u00a0how good they thought the spaghetti sauce was.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_96  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_96{\r\n                    vertical-align: baseline;\r\n                }.tdi_96 > .wpb_wrapper,\r\n\t\t\t\t.tdi_96 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_96 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_96 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_96 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]06:26<br \/>\n\u041e\u043d \u0440\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u043b \u0441\u043e\u0443\u0441\u044b \u0432\u0441\u0435\u043c\u0438 \u043c\u044b\u0441\u043b\u0438\u043c\u044b\u043c\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0436\u043d\u043e. \u0417\u0430\u0442\u0435\u043c \u043e\u043d \u0432\u0437\u044f\u043b \u0432\u0441\u044e \u044d\u0442\u0443 \u043a\u0443\u0447\u0443 \u0438\u0437 45 \u0441\u043e\u0443\u0441\u043e\u0432 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b\u0441\u044f \u0432 \u0434\u043e\u0440\u043e\u0433\u0443&#8230;<\/p>\n<p>\u041e\u043d \u0431\u044b\u043b \u0432 \u041d\u044c\u044e-\u0419\u043e\u0440\u043a\u0435, \u0427\u0438\u043a\u0430\u0433\u043e, \u0414\u0436\u0435\u043a\u0441\u043e\u043d\u0432\u0438\u043b\u043b\u0435, \u041b\u043e\u0441-\u0410\u043d\u0434\u0436\u0435\u043b\u0435\u0441\u0435. \u041e\u043d \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u043b \u043b\u044e\u0434\u0435\u0439 \u0442\u043e\u043b\u043f\u0430\u043c\u0438 (\u0440\u0430\u0437\u0433.) \u0432 \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0437\u0430\u043b\u044b. \u0423\u0441\u0430\u0436\u0438\u0432\u0430\u043b \u0438\u0445 \u043d\u0430 \u0434\u0432\u0430 \u0447\u0430\u0441\u0430 \u0438 \u0434\u0430\u0432\u0430\u043b \u0438\u043c \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u044d\u0442\u0438\u0445 \u0434\u0432\u0443\u0445 \u0447\u0430\u0441\u043e\u0432 \u043f\u043e \u0434\u0435\u0441\u044f\u0442\u044c \u0442\u0430\u0440\u0435\u043b\u043e\u043a. \u0414\u0435\u0441\u044f\u0442\u044c \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0445 \u0442\u0430\u0440\u0435\u043b\u043e\u043a \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0441\u043e\u0443\u0441\u0430\u043c\u0438 \u0432 \u043a\u0430\u0436\u0434\u043e\u0439. \u0418 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043e\u043d\u0438 \u0441\u044a\u0435\u0434\u0430\u043b\u0438 \u043a\u0430\u0436\u0434\u0443\u044e \u0442\u0430\u0440\u0435\u043b\u043a\u0443, \u043e\u043d\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u043b\u0438 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043e\u0442 0 \u0434\u043e 100, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448 \u0431\u044b\u043b \u0441\u043e\u0443\u0441 \u043f\u043e \u0438\u0445 \u043c\u043d\u0435\u043d\u0438\u044e.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_97\" class=\"tdc-row\"><div class=\"vc_row tdi_98  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_98,\r\n                .tdi_98 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_98,\r\n\t\t\t\t.tdi_98 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_98 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_98:before,\r\n\t\t\t\t.tdi_98:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_100  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_100{\r\n                    vertical-align: baseline;\r\n                }.tdi_100 > .wpb_wrapper,\r\n\t\t\t\t.tdi_100 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_100 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_100 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_100 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]07:01<br \/>\nAt the end of that process, after doing it for months and months,\u00a0he had a mountain of data\u00a0about how the American people feel about spaghetti sauce.\u00a0And then he analyzed the data.\u00a0Did he look for the most popular variety of spaghetti sauce?\u00a0No! Howard doesn&#8217;t believe that there is such a thing.\u00a0Instead, he looked at the data, and he said,\u00a0let&#8217;s see if we can group all these different data points into clusters.\u00a0Let&#8217;s see if they congregate around certain ideas.\u00a0And sure enough, if you sit down,\u00a0and you analyze all this data on spaghetti sauce,\u00a0you realize that all Americans fall into one of three groups.\u00a0There are people who like their spaghetti sauce plain;\u00a0there are people who like their spaghetti sauce spicy, and there are people who like it extra chunky.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_102  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_102{\r\n                    vertical-align: baseline;\r\n                }.tdi_102 > .wpb_wrapper,\r\n\t\t\t\t.tdi_102 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_102 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_102 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_102 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]07:01<br \/>\n\u041f\u043e \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u0438 \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043b\u0438\u043b\u0441\u044f \u043c\u0435\u0441\u044f\u0446\u0430\u043c\u0438, \u0443 \u043d\u0435\u0433\u043e \u0431\u044b\u043b\u0430 \u0433\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u044b \u0434\u0443\u043c\u0430\u044e\u0442 \u043f\u0440\u043e \u0441\u043e\u0443\u0441 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438. \u0417\u0430\u0442\u0435\u043c \u043e\u043d \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b \u0434\u0430\u043d\u043d\u044b\u0435. \u0418\u0442\u0430\u043a, \u0438\u0441\u043a\u0430\u043b \u043b\u0438 \u043e\u043d \u0441\u0430\u043c\u044b\u0439 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0441\u043e\u0440\u0442 \u0441\u043e\u0443\u0441\u0430? \u041d\u0435\u0442! \u0413\u043e\u0432\u0430\u0440\u0434 \u043d\u0435 \u0432\u0435\u0440\u0438\u0442, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0431\u044b\u0432\u0430\u0435\u0442. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u043e\u043d \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0441\u043a\u0430\u0437\u0430\u043b: \u00ab\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u043c, \u0441\u043c\u043e\u0436\u0435\u043c \u043b\u0438 \u043c\u044b \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u044d\u0442\u0438 \u043d\u0435\u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0433\u0440\u0443\u043f\u043f\u0430\u043c.\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u0441\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043b\u0438 \u043e\u043d\u0438 \u0432\u043e\u043a\u0440\u0443\u0433 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0445 \u0438\u0434\u0435\u0439\u00bb. \u0418 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0435\u0441\u043b\u0438 \u0432\u044b \u0441\u044f\u0434\u0435\u0442\u0435 \u0438 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u0432\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0441\u043e\u0443\u0441\u0430\u0445, \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u0441\u0435 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u044b \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u043e\u0434\u043d\u0443 \u0438\u0437 \u0442\u0440\u0451\u0445 \u0433\u0440\u0443\u043f\u043f. \u041b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0431\u044f\u0442 \u043e\u0431\u044b\u0447\u043d\u044b\u0439 \u0441\u043e\u0443\u0441, \u043b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0431\u044f\u0442 \u043e\u0441\u0442\u0440\u044b\u0439 \u0441\u043e\u0443\u0441, \u0438 \u043b\u044e\u0434\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u044e\u0431\u044f\u0442 \u0433\u0443\u0441\u0442\u043e\u0439 \u0441\u043e\u0443\u0441 \u0441 \u0442\u0432\u0451\u0440\u0434\u044b\u043c\u0438 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_103\" class=\"tdc-row\"><div class=\"vc_row tdi_104  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_104,\r\n                .tdi_104 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_104,\r\n\t\t\t\t.tdi_104 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_104 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_104:before,\r\n\t\t\t\t.tdi_104:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_106  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_106{\r\n                    vertical-align: baseline;\r\n                }.tdi_106 > .wpb_wrapper,\r\n\t\t\t\t.tdi_106 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_106 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_106 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_106 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]07:45<br \/>\nAnd of those three facts, the third one was the most significant,\u00a0because at the time, in the early 1980s,\u00a0if you went to a supermarket,\u00a0you would not find extra-chunky spaghetti sauce.\u00a0And Prego turned to Howard, and they said,\u00a0&#171;You&#8217;re telling me that one-third of Americans\u00a0crave extra-chunky spaghetti sauce\u00a0and yet no one is servicing their needs?&#187;\u00a0And he said &#171;Yes!&#187;[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_108  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_108{\r\n                    vertical-align: baseline;\r\n                }.tdi_108 > .wpb_wrapper,\r\n\t\t\t\t.tdi_108 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_108 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_108 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_108 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]07:45<br \/>\n\u0418 \u0441\u0440\u0435\u0434\u0438 \u044d\u0442\u0438\u0445 \u0442\u0440\u0451\u0445 \u0444\u0430\u043a\u0442\u043e\u0432 \u0442\u0440\u0435\u0442\u0438\u0439 \u0431\u044b\u043b \u0441\u0430\u043c\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f, \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 80-\u0445, \u0435\u0441\u043b\u0438 \u0431\u044b \u0432\u044b \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u0432\u044b \u0431\u044b \u043d\u0435 \u043d\u0430\u0448\u043b\u0438 \u0433\u0443\u0441\u0442\u043e\u0439 \u0441\u043e\u0443\u0441 \u0441 \u0442\u0432\u0451\u0440\u0434\u044b\u043c\u0438 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb, \u043e\u0431\u0440\u0430\u0442\u0438\u0432\u0448\u0438\u0441\u044c \u043a \u0413\u043e\u0432\u0430\u0440\u0434\u0443, \u0443\u0434\u0438\u0432\u0438\u043b\u0438\u0441\u044c: \u00ab\u0412\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435, \u0447\u0442\u043e \u0442\u0440\u0435\u0442\u044c \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u0435\u0432 \u0436\u0430\u0436\u0434\u0435\u0442 \u0433\u0443\u0441\u0442\u043e\u0433\u043e \u0441\u043e\u0443\u0441\u0430 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0441 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438, \u043d\u043e \u043d\u0438\u043a\u0442\u043e \u0435\u0449\u0435 \u043d\u0435 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0438\u043b \u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c?\u00bb \u0418 \u043e\u043d \u0441\u043a\u0430\u0437\u0430\u043b: \u00ab\u0414\u0430!\u00bb[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_109\" class=\"tdc-row\"><div class=\"vc_row tdi_110  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_110,\r\n                .tdi_110 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_110,\r\n\t\t\t\t.tdi_110 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_110 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_110:before,\r\n\t\t\t\t.tdi_110:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_112  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_112{\r\n                    vertical-align: baseline;\r\n                }.tdi_112 > .wpb_wrapper,\r\n\t\t\t\t.tdi_112 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_112 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_112 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_112 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]08:10<br \/>\n(Laughter)<br \/>\nAnd Prego then went back,\u00a0and completely reformulated their spaghetti sauce,\u00a0and came out with a line of extra chunky that immediately and completely\u00a0took over the spaghetti sauce business in this country.\u00a0And over the next 10 years, they made 600 million dollars\u00a0off their line of extra-chunky sauces.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_114  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_114{\r\n                    vertical-align: baseline;\r\n                }.tdi_114 > .wpb_wrapper,\r\n\t\t\t\t.tdi_114 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_114 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_114 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_114 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]08:10<br \/>\n(\u0421\u043c\u0435\u0445)<br \/>\n\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb \u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044c \u043a \u0441\u0435\u0431\u0435, \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0438\u043b\u0438 \u0441\u0432\u043e\u0439 \u0441\u043e\u0443\u0441 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0438 \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u0441 \u043f\u0430\u0440\u0442\u0438\u0435\u0439 \u0441\u043e\u0443\u0441\u043e\u0432 \u0441 \u0442\u0432\u0451\u0440\u0434\u044b\u043c\u0438 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435\u0437\u0430\u043c\u0435\u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0437\u0430\u0445\u0432\u0430\u0442\u0438\u043b\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043e\u0443\u0441\u043e\u0432 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0432 \u0441\u0442\u0440\u0430\u043d\u0435. \u0418 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 10 \u043b\u0435\u0442 \u043e\u043d\u0438 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 600 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u043d\u0430 \u043f\u0430\u0440\u0442\u0438\u0438 \u0441\u043e\u0443\u0441\u043e\u0432 \u0441 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_115\" class=\"tdc-row\"><div class=\"vc_row tdi_116  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_116,\r\n                .tdi_116 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_116,\r\n\t\t\t\t.tdi_116 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_116 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_116:before,\r\n\t\t\t\t.tdi_116:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_118  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_118{\r\n                    vertical-align: baseline;\r\n                }.tdi_118 > .wpb_wrapper,\r\n\t\t\t\t.tdi_118 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_118 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_118 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_118 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]08:30<br \/>\nEveryone else in the industry looked at what Howard had done, and they said,\u00a0&#171;Oh my god! We&#8217;ve been thinking all wrong!&#187;\u00a0And that&#8217;s when you started to get seven different kinds of vinegar,\u00a0and 14 different kinds of mustard, and 71 different kinds of olive oil.\u00a0And then eventually even Rag\u00f9 hired Howard,\u00a0and Howard did the exact same thing for Rag\u00f9 that he did for Prego.\u00a0And today, if you go to a really good supermarket,\u00a0do you know how many Rag\u00f9s there are?\u00a036!\u00a0In six varieties:\u00a0Cheese, Light,\u00a0Robusto, Rich &amp;\u00a0Hearty,\u00a0Old World Traditional &#8212;\u00a0Extra-Chunky Garden.<br \/>\n(Laughter)<br \/>\nThat&#8217;s Howard&#8217;s doing.\u00a0That is Howard&#8217;s gift to the American people.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_120  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_120{\r\n                    vertical-align: baseline;\r\n                }.tdi_120 > .wpb_wrapper,\r\n\t\t\t\t.tdi_120 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_120 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_120 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_120 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]08:30<br \/>\n\u0410 \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0432 \u044d\u0442\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0432 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u043b \u0413\u043e\u0432\u0430\u0440\u0434, \u0432\u0441\u043a\u0440\u0438\u0447\u0430\u043b\u0438: \u00ab\u0411\u043e\u0436\u0435 \u043c\u043e\u0439! \u041c\u044b \u043c\u044b\u0441\u043b\u0438\u043b\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e!\u00bb \u0418 \u0441 \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0443 \u043d\u0430\u0441 \u043f\u043e\u044f\u0432\u0438\u043b\u043e\u0441\u044c 7 \u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u0443\u043a\u0441\u0443\u0441\u0430, 14 \u0441\u043e\u0440\u0442\u043e\u0432 \u0433\u043e\u0440\u0447\u0438\u0446\u044b \u0438 71 \u0432\u0438\u0434 \u043e\u043b\u0438\u0432\u043a\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0441\u043b\u0430, \u0438 \u0432 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432 \u0434\u0430\u0436\u0435 \u00ab\u0420\u0430\u0433\u0443\u00bb \u043d\u0430\u043d\u044f\u043b\u0430 \u0413\u043e\u0432\u0430\u0440\u0434\u0430, \u0438 \u0413\u043e\u0432\u0430\u0440\u0434 \u0441\u0434\u0435\u043b\u0430\u043b \u0434\u043b\u044f \u043d\u0435\u0451 \u0440\u043e\u0432\u043d\u043e \u0442\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435, \u0447\u0442\u043e \u0438 \u0434\u043b\u044f \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb. \u0418 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u0439\u0434\u0451\u0442\u0435 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u0432 \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u0438\u0439, \u0438 \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0435, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u0430\u043c \u0441\u043e\u0443\u0441\u043e\u0432 \u00ab\u0420\u0430\u0433\u0443\u00bb, \u2014 \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0445 \u0442\u0430\u043c? 36! \u0412 \u0448\u0435\u0441\u0442\u0438 \u0432\u0438\u0434\u0430\u0445: \u0421\u044b\u0440\u043d\u044b\u0439, \u041b\u0451\u0433\u043a\u0438\u0439, \u041f\u0438\u043a\u0430\u043d\u0442\u043d\u044b\u0439, \u0421\u043e\u0447\u043d\u044b\u0439 \u0438 \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u043d\u044b\u0439, \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u0438 \u0421\u0442\u0430\u0440\u043e\u0433\u043e \u0421\u0432\u0435\u0442\u0430, \u0413\u0443\u0441\u0442\u043e\u0439 \u041e\u0433\u043e\u0440\u043e\u0434\u043d\u044b\u0439.<br \/>\n(\u0421\u043c\u0435\u0445)<br \/>\n\u042d\u0442\u043e \u0437\u0430\u0441\u043b\u0443\u0433\u0430 \u0413\u043e\u0432\u0430\u0440\u0434\u0430. \u0415\u0433\u043e \u043f\u043e\u0434\u0430\u0440\u043e\u043a \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u043c\u0443 \u043d\u0430\u0440\u043e\u0434\u0443.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_121\" class=\"tdc-row\"><div class=\"vc_row tdi_122  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_122,\r\n                .tdi_122 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_122,\r\n\t\t\t\t.tdi_122 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_122 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_122:before,\r\n\t\t\t\t.tdi_122:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_124  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_124{\r\n                    vertical-align: baseline;\r\n                }.tdi_124 > .wpb_wrapper,\r\n\t\t\t\t.tdi_124 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_124 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_124 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_124 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]09:21<br \/>\nNow why is that important?<br \/>\nIt is, in fact, enormously important.\u00a0I&#8217;ll explain to you why.\u00a0What Howard did is he fundamentally changed the way the food industry thinks\u00a0about making you happy.\u00a0Assumption number one in the food industry used to be\u00a0that the way to find out what people want to eat,\u00a0what will make people happy, is to ask them.\u00a0And for years and years and years,\u00a0Rag\u00f9 and Prego would have focus groups,\u00a0and they would sit you down, and they would say,\u00a0&#171;What do you want in a spaghetti sauce?\u00a0Tell us what you want in a spaghetti sauce.&#187;\u00a0And for all those years &#8212; 20, 30 years &#8212;\u00a0through all those focus group sessions,\u00a0no one ever said they wanted extra-chunky.\u00a0Even though at least a third of them, deep in their hearts, actually did.<\/p>\n<p>(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_126  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_126{\r\n                    vertical-align: baseline;\r\n                }.tdi_126 > .wpb_wrapper,\r\n\t\t\t\t.tdi_126 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_126 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_126 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_126 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]09:21<br \/>\n\u0418\u0442\u0430\u043a, \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e?<br \/>\n\u042d\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e. \u042f \u043e\u0431\u044a\u044f\u0441\u043d\u044e, \u043f\u043e\u0447\u0435\u043c\u0443. \u0413\u043e\u0432\u0430\u0440\u0434 \u0432 \u043a\u043e\u0440\u043d\u0435 \u0438\u0437\u043c\u0435\u043d\u0438\u043b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0438\u0449\u0435\u0432\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u0430\u0441 \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c\u0438. \u0412 \u043f\u0438\u0449\u0435\u0432\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u043e\u043c\u0435\u0440 \u043e\u0434\u0438\u043d \u0431\u044b\u043b\u043e \u0442\u0430\u043a\u0438\u043c: \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c, \u0447\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043b\u044e\u0434\u0438 \u0445\u043e\u0442\u044f\u0442 \u0441\u044a\u0435\u0441\u0442\u044c, \u0447\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0435\u0442 \u0438\u0445 \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c\u0438, \u043d\u0443\u0436\u043d\u043e \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0438\u0445. \u0418 \u0434\u043e\u043b\u0433\u0438\u0435 \u0433\u043e\u0434\u044b \u00ab\u0420\u0430\u0433\u0443\u00bb \u0438 \u00ab\u041f\u0440\u0435\u0433\u043e\u00bb \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0438 \u043e\u043f\u0440\u043e\u0441\u044b \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0445 \u0433\u0440\u0443\u043f\u043f, \u0443\u0441\u0430\u0436\u0438\u0432\u0430\u043b\u0438 \u043b\u044e\u0434\u0435\u0439 \u0438 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u043b\u0438: \u00ab\u0427\u0442\u043e \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442 \u0441\u043e\u0443\u0441\u0430 \u0434\u043b\u044f \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438? \u0420\u0430\u0441\u0441\u043a\u0430\u0436\u0438\u0442\u0435, \u0447\u0435\u0433\u043e \u0431\u044b \u0432\u044b \u0445\u043e\u0442\u0435\u043b\u0438\u00bb. \u0418 \u0437\u0430 \u0432\u0441\u0451 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u2014 20, 30 \u043b\u0435\u0442 \u2014 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0445 \u044d\u0442\u0438\u0445 \u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u043d\u0438\u043a\u0442\u043e \u043d\u0438 \u0440\u0430\u0437\u0443 \u043d\u0435 \u0441\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u0433\u0443\u0441\u0442\u043e\u0439 \u0441\u043e\u0443\u0441 \u0441 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435 \u0442\u0440\u0435\u0442\u044c \u0432 \u0433\u043b\u0443\u0431\u0438\u043d\u0435 \u0434\u0443\u0448\u0438 \u0445\u043e\u0442\u0435\u043b\u0430.<\/p>\n<p>(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_127\" class=\"tdc-row\"><div class=\"vc_row tdi_128  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_128,\r\n                .tdi_128 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_128,\r\n\t\t\t\t.tdi_128 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_128 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_128:before,\r\n\t\t\t\t.tdi_128:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_130  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_130{\r\n                    vertical-align: baseline;\r\n                }.tdi_130 > .wpb_wrapper,\r\n\t\t\t\t.tdi_130 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_130 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_130 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_130 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]10:03<br \/>\nPeople don&#8217;t know what they want!\u00a0As Howard loves to say,\u00a0&#171;The mind knows not what the tongue wants.&#187;It&#8217;s a mystery!<\/p>\n<p>(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_132  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_132{\r\n                    vertical-align: baseline;\r\n                }.tdi_132 > .wpb_wrapper,\r\n\t\t\t\t.tdi_132 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_132 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_132 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_132 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]10:03<br \/>\n\u041b\u044e\u0434\u0438 \u043d\u0435 \u0437\u043d\u0430\u044e\u0442, \u0447\u0435\u0433\u043e \u0445\u043e\u0442\u044f\u0442! \u041d\u0435 \u0442\u0430\u043a \u043b\u0438? \u041a\u0430\u043a \u043b\u044e\u0431\u0438\u0442 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0413\u043e\u0432\u0430\u0440\u0434: \u00ab\u0420\u0430\u0437\u0443\u043c \u043d\u0435 \u0432\u0435\u0434\u0430\u0435\u0442, \u0447\u0435\u0433\u043e \u044f\u0437\u044b\u043a \u0445\u043e\u0447\u0435\u0442\u00bb. \u042d\u0442\u043e \u0437\u0430\u0433\u0430\u0434\u043a\u0430!<\/p>\n<p>(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_133\" class=\"tdc-row\"><div class=\"vc_row tdi_134  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_134,\r\n                .tdi_134 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_134,\r\n\t\t\t\t.tdi_134 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_134 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_134:before,\r\n\t\t\t\t.tdi_134:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_136  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_136{\r\n                    vertical-align: baseline;\r\n                }.tdi_136 > .wpb_wrapper,\r\n\t\t\t\t.tdi_136 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_136 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_136 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_136 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]10:23<br \/>\nAnd a critically important step\u00a0in understanding our own desires and tastes\u00a0is to realize that we cannot always explain what we want, deep down.\u00a0If I asked all of you, for example, in this room, what you want in a coffee,\u00a0you know what you&#8217;d say?\u00a0Every one of you would say, &#171;I want a dark, rich, hearty roast.&#187;\u00a0It&#8217;s what people always say when you ask them.\u00a0&#171;What do you like?&#187; &#171;Dark, rich, hearty roast!&#187;\u00a0What percentage of you actually like a dark, rich, hearty roast?\u00a0According to Howard, somewhere between 25 and 27 percent of you.\u00a0Most of you like milky, weak coffee.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_138  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_138{\r\n                    vertical-align: baseline;\r\n                }.tdi_138 > .wpb_wrapper,\r\n\t\t\t\t.tdi_138 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_138 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_138 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_138 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]10:23<br \/>\n\u0418 \u0440\u0435\u0448\u0430\u044e\u0449\u0435 \u0432\u0430\u0436\u043d\u044b\u0439 \u0448\u0430\u0433 \u0432 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0438 \u043d\u0430\u0448\u0438\u0445 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0436\u0435\u043b\u0430\u043d\u0438\u0439 \u0438 \u0432\u043a\u0443\u0441\u043e\u0432 \u0432 \u043e\u0441\u043e\u0437\u043d\u0430\u043d\u0438\u0438 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043c\u044b \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043c\u043e\u0436\u0435\u043c \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c, \u0447\u0435\u0433\u043e \u043c\u044b \u0432 \u0433\u043b\u0443\u0431\u0438\u043d\u0435 \u0434\u0443\u0448\u0438 \u0445\u043e\u0442\u0438\u043c. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u044f \u0441\u043f\u0440\u043e\u0448\u0443 \u0432\u0441\u0435\u0445 \u0432\u0430\u0441, \u043a\u0430\u043a\u0438\u043c \u0431\u044b \u0432\u044b \u0445\u043e\u0442\u0435\u043b\u0438 \u043a\u043e\u0444\u0435, \u0437\u043d\u0430\u0435\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0432\u044b \u0441\u043a\u0430\u0437\u0430\u043b\u0438? \u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u0432\u0430\u0441 \u0441\u043a\u0430\u0437\u0430\u043b \u0431\u044b: \u00ab\u042f \u0445\u043e\u0447\u0443 \u043a\u0440\u0435\u043f\u043a\u0438\u0439 \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u0444\u0435 \u0442\u0451\u043c\u043d\u043e\u0439 \u043e\u0431\u0436\u0430\u0440\u043a\u0438\u00bb. \u041b\u044e\u0434\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0442\u0430\u043a \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442, \u0435\u0441\u043b\u0438 \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u043c \u043e\u043d\u0438 \u0445\u043e\u0442\u044f\u0442 \u043a\u043e\u0444\u0435. \u0427\u0442\u043e \u0432\u044b \u043b\u044e\u0431\u0438\u0442\u0435? \u041a\u0440\u0435\u043f\u043a\u0438\u0439 \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u0444\u0435 \u0442\u0451\u043c\u043d\u043e\u0439 \u043e\u0431\u0436\u0430\u0440\u043a\u0438. \u041d\u043e \u043a\u0430\u043a\u043e\u0432 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u044e\u0431\u044f\u0449\u0438\u0445 \u043a\u0440\u0435\u043f\u043a\u0438\u0439 \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u0444\u0435 \u0442\u0451\u043c\u043d\u043e\u0439 \u043e\u0431\u0436\u0430\u0440\u043a\u0438? \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0413\u043e\u0432\u0430\u0440\u0434\u0443 \u0433\u0434\u0435-\u0442\u043e \u043c\u0435\u0436\u0434\u0443 25% \u0438 27%. \u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u0432\u0430\u0441 \u043b\u044e\u0431\u0438\u0442 \u0441\u043b\u0430\u0431\u044b\u0439 \u043a\u043e\u0444\u0435 \u0441 \u043c\u043e\u043b\u043e\u043a\u043e\u043c. \u041d\u043e \u0435\u0441\u043b\u0438 \u0432\u0430\u0441 \u0441\u043f\u0440\u043e\u0441\u044f\u0442, \u0432\u044b \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0441\u043a\u0430\u0436\u0435\u0442\u0435: \u00ab\u0425\u043e\u0447\u0443 \u0441\u043b\u0430\u0431\u044b\u0439 \u043a\u043e\u0444\u0435 \u0441 \u043c\u043e\u043b\u043e\u043a\u043e\u043c\u00bb.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_139\" class=\"tdc-row\"><div class=\"vc_row tdi_140  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_140,\r\n                .tdi_140 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_140,\r\n\t\t\t\t.tdi_140 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_140 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_140:before,\r\n\t\t\t\t.tdi_140:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_142  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_142{\r\n                    vertical-align: baseline;\r\n                }.tdi_142 > .wpb_wrapper,\r\n\t\t\t\t.tdi_142 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_142 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_142 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_142 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]10:52<br \/>\nSo that&#8217;s number one thing that Howard did.\u00a0Number two thing that Howard did is he made us realize &#8212;\u00a0it&#8217;s another very critical point &#8212;\u00a0he made us realize the importance\u00a0of what he likes to call &#171;horizontal segmentation.&#187;\u00a0Why is this critical?\u00a0Because this is the way the food industry thought before Howard.\u00a0What were they obsessed with in the early 80s?\u00a0They were obsessed with mustard.\u00a0In particular, they were obsessed with the story of Grey Poupon.\u00a0Used to be, there were two mustards: French&#8217;s and Gulden&#8217;s. What were they? Yellow mustard.\u00a0What&#8217;s in it?\u00a0Yellow mustard seeds, turmeric, and paprika.\u00a0That was mustard.\u00a0Grey Poupon came along, with a Dijon.\u00a0Right?\u00a0Much more volatile brown mustard seed, some white wine, a nose hit,\u00a0much more delicate aromatics.\u00a0And what do they do?\u00a0They put it in a little tiny glass jar, with a wonderful enamelled label on it,\u00a0made it look French,\u00a0even though it&#8217;s made in Oxnard, California.<\/p>\n<p>(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_144  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_144{\r\n                    vertical-align: baseline;\r\n                }.tdi_144 > .wpb_wrapper,\r\n\t\t\t\t.tdi_144 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_144 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_144 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_144 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]10:52<br \/>\n\u0418\u0442\u0430\u043a, \u044d\u0442\u043e \u043f\u0435\u0440\u0432\u0430\u044f \u0432\u0435\u0449\u044c, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0441\u0434\u0435\u043b\u0430\u043b \u0413\u043e\u0432\u0430\u0440\u0434. \u0412\u0442\u043e\u0440\u0430\u044f \u0432\u0435\u0449\u044c, \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u0430\u044f \u0413\u043e\u0432\u0430\u0440\u0434\u043e\u043c: \u043e\u043d \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u043b \u043d\u0430\u0441 \u043e\u0441\u043e\u0437\u043d\u0430\u0442\u044c \u2014 \u044d\u0442\u043e \u0435\u0449\u0451 \u043e\u0434\u0438\u043d \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u2014 \u043e\u043d \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u043b \u043d\u0430\u0441 \u043e\u0441\u043e\u0437\u043d\u0430\u0442\u044c \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d \u043b\u044e\u0431\u0438\u0442 \u043d\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0433\u043e\u0440\u0438\u0437\u043e\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0435\u0439. \u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e? \u042d\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043a\u0430\u043a \u043c\u044b\u0441\u043b\u0438\u043b\u0430 \u043f\u0438\u0449\u0435\u0432\u0430\u044f \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043e \u0413\u043e\u0432\u0430\u0440\u0434\u0430? \u0427\u0435\u043c \u043e\u043d\u0438 \u0431\u044b\u043b\u0438 \u043e\u0434\u0435\u0440\u0436\u0438\u043c\u044b \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 80-\u0445? \u041e\u043d\u0438 \u0431\u044b\u043b\u0438 \u043e\u0434\u0435\u0440\u0436\u0438\u043c\u044b \u0433\u043e\u0440\u0447\u0438\u0446\u0435\u0439. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0438\u0441\u0442\u043e\u0440\u0438\u0435\u0439 \u0433\u043e\u0440\u0447\u0438\u0446\u044b \u00ab\u0413\u0440\u0435\u0439 \u041f\u0443\u043f\u043e\u043d\u00bb. \u0420\u0430\u043d\u044c\u0448\u0435 \u0431\u044b\u043b\u043e \u0434\u0432\u0435 \u043c\u0430\u0440\u043a\u0438 \u0433\u043e\u0440\u0447\u0438\u0446\u044b: \u00ab\u0424\u0440\u0435\u043d\u0447\u0441\u00bb \u0438 \u00ab\u0413\u043e\u043b\u0434\u0435\u043d\u0441\u00bb. \u0427\u0442\u043e \u044d\u0442\u043e \u0431\u044b\u043b\u043e? \u0416\u0451\u043b\u0442\u0430\u044f \u0433\u043e\u0440\u0447\u0438\u0446\u0430. \u0427\u0442\u043e \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0436\u0451\u043b\u0442\u0443\u044e \u0433\u043e\u0440\u0447\u0438\u0446\u0443? \u0421\u0435\u043c\u0435\u043d\u0430 \u0436\u0451\u043b\u0442\u043e\u0439 \u0433\u043e\u0440\u0447\u0438\u0446\u044b, \u043a\u0443\u0440\u043a\u0443\u043c\u0430 \u0438 \u043f\u0430\u043f\u0440\u0438\u043a\u0430. \u0413\u043e\u0440\u0447\u0438\u0446\u0430 \u0431\u044b\u043b\u0430 \u0442\u0430\u043a\u043e\u0439. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u00ab\u0413\u0440\u0435\u0439 \u041f\u0443\u043f\u043e\u043d\u00bb \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u0434\u0438\u0436\u043e\u043d\u0441\u043a\u0443\u044e \u0433\u043e\u0440\u0447\u0438\u0446\u0443. \u0421\u0435\u043c\u0435\u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043e\u0441\u0442\u0440\u043e\u0439 \u043a\u043e\u0440\u0438\u0447\u043d\u0435\u0432\u043e\u0439 \u0433\u043e\u0440\u0447\u0438\u0446\u044b, \u0431\u0435\u043b\u043e\u0435 \u0432\u0438\u043d\u043e, \u043e\u0431\u0436\u0438\u0433\u0430\u044e\u0449\u0430\u044f \u043d\u043e\u0441 \u043e\u0441\u0442\u0440\u043e\u0442\u0430, \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u043d\u043a\u0438\u0439 \u0430\u0440\u043e\u043c\u0430\u0442. \u0418 \u0447\u0442\u043e \u043e\u043d\u0438 \u0434\u0435\u043b\u0430\u044e\u0442? \u041e\u043d\u0438 \u043a\u043b\u0430\u0434\u0443\u0442 \u0435\u0435 \u0432 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0443\u044e \u0441\u0442\u0435\u043a\u043b\u044f\u043d\u043d\u0443\u044e \u0431\u0430\u043d\u043a\u0443 \u0441 \u0434\u0438\u0432\u043d\u043e\u0439 \u0433\u043b\u044f\u043d\u0446\u0435\u0432\u043e\u0439 \u044d\u0442\u0438\u043a\u0435\u0442\u043a\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u043a\u0430\u043a \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u0441\u043a\u0430\u044f, \u0445\u043e\u0442\u044c \u0441\u0434\u0435\u043b\u0430\u043d\u0430 \u0432 \u041e\u043a\u0441\u043d\u0430\u0440\u0434\u0435, \u041a\u0430\u043b\u0438\u0444\u043e\u0440\u043d\u0438\u044f.<\/p>\n<p>(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_145\" class=\"tdc-row\"><div class=\"vc_row tdi_146  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_146,\r\n                .tdi_146 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_146,\r\n\t\t\t\t.tdi_146 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_146 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_146:before,\r\n\t\t\t\t.tdi_146:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_148  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_148{\r\n                    vertical-align: baseline;\r\n                }.tdi_148 > .wpb_wrapper,\r\n\t\t\t\t.tdi_148 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_148 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_148 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_148 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]11:50<br \/>\nAnd instead of charging a dollar fifty for the eight-ounce bottle,\u00a0the way that French&#8217;s and Gulden&#8217;s did,\u00a0they decided to charge four dollars.\u00a0And they had those ads.\u00a0With the guy in the Rolls Royce, eating the Grey Poupon.\u00a0Another pulls up, and says, &#171;Do you have any Grey Poupon?&#187;\u00a0And the whole thing, after they did that, Grey Poupon takes off!\u00a0Takes over the mustard business![\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_150  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_150{\r\n                    vertical-align: baseline;\r\n                }.tdi_150 > .wpb_wrapper,\r\n\t\t\t\t.tdi_150 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_150 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_150 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_150 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]11:50<br \/>\n\u0418 \u0432\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0431\u0440\u0430\u0442\u044c \u043f\u043e\u043b\u0442\u043e\u0440\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u0430 \u0437\u0430 225-\u0433\u0440\u0430\u043c\u043c\u043e\u0432\u0443\u044e \u0431\u0443\u0442\u044b\u043b\u043a\u0443, \u043a\u0430\u043a \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u00ab\u0424\u0440\u0435\u043d\u0447\u0441\u00bb \u0438 \u00ab\u0413\u043e\u043b\u0434\u0435\u043d\u0441\u00bb, \u043e\u043d\u0438 \u0440\u0435\u0448\u0438\u043b\u0438 \u0431\u0440\u0430\u0442\u044c 4 \u0434\u043e\u043b\u043b\u0430\u0440\u0430. \u0410 \u043f\u043e\u0442\u043e\u043c \u0431\u044b\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043f\u043e\u043c\u043d\u0438\u0442\u0435? \u0421 \u043f\u0430\u0440\u043d\u0435\u043c \u0432 \u0420\u043e\u043b\u043b\u0441-\u0420\u043e\u0439\u0441\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0435\u0441\u0442 \u00ab\u0413\u0440\u0435\u0439 \u041f\u0443\u043f\u043e\u043d\u00bb, \u043a\u043e\u0433\u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u0442\u043e\u0440\u043e\u0439 \u0420\u043e\u043b\u043b\u0441-\u0420\u043e\u0439\u0441 \u0438 \u0435\u0433\u043e \u043f\u0430\u0441\u0441\u0430\u0436\u0438\u0440 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0435\u0442: \u00ab\u0423 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u00ab\u0413\u0440\u0435\u0439 \u041f\u0443\u043f\u043e\u043d\u00bb?\u00bb \u0418 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043e\u043d\u0438 \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u044d\u0442\u043e, \u00ab\u0413\u0440\u0435\u0439 \u041f\u0443\u043f\u043e\u043d\u00bb \u0432\u0437\u043c\u044b\u0432\u0430\u0435\u0442. \u0417\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0433\u043e\u0440\u0447\u0438\u0447\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_151\" class=\"tdc-row\"><div class=\"vc_row tdi_152  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_152,\r\n                .tdi_152 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_152,\r\n\t\t\t\t.tdi_152 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_152 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_152:before,\r\n\t\t\t\t.tdi_152:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_154  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_154{\r\n                    vertical-align: baseline;\r\n                }.tdi_154 > .wpb_wrapper,\r\n\t\t\t\t.tdi_154 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_154 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_154 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_154 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]12:10<br \/>\nAnd everyone&#8217;s take-home lesson from that\u00a0was that the way to make people happy\u00a0is to give them something that is more expensive,\u00a0something to aspire to.\u00a0It&#8217;s to make them turn their back on what they think they like now,\u00a0and reach out for something higher up the mustard hierarchy.<\/p>\n<p>(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_156  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_156{\r\n                    vertical-align: baseline;\r\n                }.tdi_156 > .wpb_wrapper,\r\n\t\t\t\t.tdi_156 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_156 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_156 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_156 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]12:10<br \/>\n\u041d\u043e \u0443\u0440\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u0441\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438, \u0431\u044b\u043b \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043b\u044e\u0434\u0435\u0439 \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c\u0438 \u044d\u0442\u043e \u0434\u0430\u0442\u044c \u0438\u043c \u043d\u0435\u0447\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u043e\u0435, \u043d\u0435\u0447\u0442\u043e, \u043a \u0447\u0435\u043c\u0443 \u043d\u0443\u0436\u043d\u043e \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u044c\u0441\u044f. \u0412\u0435\u0440\u043d\u043e? \u0417\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0438\u0445 \u043e\u0442\u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u0434\u0443\u043c\u0430\u043b\u0438, \u0438\u043c \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f, \u0438 \u043f\u043e\u0442\u044f\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u0447\u0435\u043c\u0443-\u0442\u043e, \u0447\u0442\u043e \u0432\u044b\u0448\u0435 \u0432 \u0433\u043e\u0440\u0447\u0438\u0447\u043d\u043e\u0439 \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u0438.<\/p>\n<p>(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_157\" class=\"tdc-row\"><div class=\"vc_row tdi_158  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_158,\r\n                .tdi_158 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_158,\r\n\t\t\t\t.tdi_158 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_158 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_158:before,\r\n\t\t\t\t.tdi_158:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_160  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_160{\r\n                    vertical-align: baseline;\r\n                }.tdi_160 > .wpb_wrapper,\r\n\t\t\t\t.tdi_160 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_160 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_160 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_160 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]12:32<br \/>\nA better mustard! A more expensive mustard! A mustard of more sophistication and culture and meaning.And Howard looked to that and said, &#171;That&#8217;s wrong!&#187; Mustard does not exist on a hierarchy. Mustard exists, just like tomato sauce, on a horizontal plane. There is no good mustard or bad mustard. There is no perfect mustard or imperfect mustard. There are only different kinds of mustards that suit different kinds of people. He fundamentally democratized the way we think about taste. And for that, as well, we owe Howard Moskowitz a huge vote of thanks.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_162  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_162{\r\n                    vertical-align: baseline;\r\n                }.tdi_162 > .wpb_wrapper,\r\n\t\t\t\t.tdi_162 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_162 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_162 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_162 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]12:32<br \/>\n\u041b\u0443\u0447\u0448\u0430\u044f \u0433\u043e\u0440\u0447\u0438\u0446\u0430! \u0411\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u0430\u044f \u0433\u043e\u0440\u0447\u0438\u0446\u0430! \u0413\u043e\u0440\u0447\u0438\u0446\u0430 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0438\u0437\u044b\u0441\u043a\u0430\u043d\u043d\u043e\u0441\u0442\u0438, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u0430 \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f. \u0413\u043e\u0432\u0430\u0440\u0434 \u0443\u043a\u0430\u0437\u0430\u043b \u043d\u0430 \u044d\u0442\u043e \u0438 \u0441\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435\u0432\u0435\u0440\u043d\u043e. \u0418\u0435\u0440\u0430\u0440\u0445\u0438\u0438 \u0433\u043e\u0440\u0447\u0438\u0446\u044b \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442. \u0413\u043e\u0440\u0447\u0438\u0446\u0430, \u0440\u0430\u0432\u043d\u043e \u043a\u0430\u043a \u0438 \u0442\u043e\u043c\u0430\u0442\u043d\u044b\u0439 \u0441\u043e\u0443\u0441, \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u0433\u043e\u0440\u0438\u0437\u043e\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u043e\u0441\u043a\u043e\u0441\u0442\u0438. \u041d\u0435 \u0431\u044b\u0432\u0430\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0438\u043b\u0438 \u043f\u043b\u043e\u0445\u043e\u0439 \u0433\u043e\u0440\u0447\u0438\u0446\u044b. \u041d\u0435\u0442 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043b\u0438 \u043d\u0435\u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0433\u043e\u0440\u0447\u0438\u0446\u044b. \u0411\u044b\u0432\u0430\u044e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437\u043d\u044b\u0435 \u0432\u0438\u0434\u044b \u0433\u043e\u0440\u0447\u0438\u0446\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0440\u0430\u0437\u043d\u044b\u043c \u043b\u044e\u0434\u044f\u043c. \u041e\u043d \u0432 \u043a\u043e\u0440\u043d\u0435 \u0440\u0435\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043b \u043d\u0430\u0448\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u0432\u043a\u0443\u0441\u0435. \u0418 \u0437\u0430 \u044d\u0442\u043e \u0442\u043e\u0436\u0435 \u043d\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0438\u0442\u044c \u0413\u043e\u0432\u0430\u0440\u0434\u0430 \u041c\u043e\u0441\u043a\u043e\u0432\u0438\u0446\u0430.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_163\" class=\"tdc-row\"><div class=\"vc_row tdi_164  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_164,\r\n                .tdi_164 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_164,\r\n\t\t\t\t.tdi_164 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_164 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_164:before,\r\n\t\t\t\t.tdi_164:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_166  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_166{\r\n                    vertical-align: baseline;\r\n                }.tdi_166 > .wpb_wrapper,\r\n\t\t\t\t.tdi_166 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_166 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_166 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_166 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:06<br \/>\nThird thing that Howard did, and perhaps the most important, is Howard confronted the notion of the Platonic dish.<\/p>\n<p>(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_168  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_168{\r\n                    vertical-align: baseline;\r\n                }.tdi_168 > .wpb_wrapper,\r\n\t\t\t\t.tdi_168 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_168 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_168 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_168 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:06<br \/>\n\u0422\u0440\u0435\u0442\u044c\u0435, \u0447\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u043b \u0413\u043e\u0432\u0430\u0440\u0434, \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u043e\u0435: \u043e\u043d \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0441\u0442\u043e\u044f\u043b \u043f\u043e\u043d\u044f\u0442\u0438\u044e \u00ab\u043f\u043b\u0430\u0442\u043e\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0431\u043b\u044e\u0434\u0430\u00bb.<\/p>\n<p>(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_169\" class=\"tdc-row\"><div class=\"vc_row tdi_170  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_170,\r\n                .tdi_170 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_170,\r\n\t\t\t\t.tdi_170 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_170 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_170:before,\r\n\t\t\t\t.tdi_170:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_172  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_172{\r\n                    vertical-align: baseline;\r\n                }.tdi_172 > .wpb_wrapper,\r\n\t\t\t\t.tdi_172 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_172 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_172 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_172 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:13<br \/>\nWhat do I mean by that?<\/p>\n<p>(Laughter)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_174  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_174{\r\n                    vertical-align: baseline;\r\n                }.tdi_174 > .wpb_wrapper,\r\n\t\t\t\t.tdi_174 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_174 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_174 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_174 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:13<br \/>\n\u0427\u0442\u043e \u044f \u0438\u043c\u0435\u044e \u0432 \u0432\u0438\u0434\u0443?<\/p>\n<p>(\u0421\u043c\u0435\u0445)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_175\" class=\"tdc-row\"><div class=\"vc_row tdi_176  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_176,\r\n                .tdi_176 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_176,\r\n\t\t\t\t.tdi_176 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_176 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_176:before,\r\n\t\t\t\t.tdi_176:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_178  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_178{\r\n                    vertical-align: baseline;\r\n                }.tdi_178 > .wpb_wrapper,\r\n\t\t\t\t.tdi_178 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_178 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_178 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_178 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:15<br \/>\nFor the longest time in the food industry, there was a sense that there was one way, a perfect way, to make a dish. You go to Chez Panisse, they give you the red-tail sashimi with roasted pumpkin seeds in a something reduction. They don&#8217;t give you five options on the reduction. They don&#8217;t say, &#171;Do you want the extra-chunky reduction, or &#8230;?&#187; No! You just get the reduction. Why? Because the chef at Chez Panisse has a Platonic notion about red-tail sashimi. &#171;This is the way it ought to be.&#187; And she serves it that way time and time again, and if you quarrel with her, she will say, &#171;You know what? You&#8217;re wrong! This is the best way it ought to be in this restaurant.&#187;[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_180  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_180{\r\n                    vertical-align: baseline;\r\n                }.tdi_180 > .wpb_wrapper,\r\n\t\t\t\t.tdi_180 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_180 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_180 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_180 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:15<br \/>\n\u0414\u043e\u043b\u0433\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0432 \u043f\u0438\u0449\u0435\u0432\u043e\u0439 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u0447\u0438\u0442\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0435\u0441\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0431\u043b\u044e\u0434\u043e. \u0412\u044b \u0438\u0434\u0435\u0442\u0435 \u0432 \u00ab\u0428\u0435 \u041f\u0430\u043d\u0438\u0441\u0441\u00bb, \u0442\u0430\u043c \u0432\u0430\u043c \u043f\u043e\u0434\u0430\u044e\u0442 \u0441\u0430\u0448\u0438\u043c\u0438 \u0438\u0437 \u043a\u0440\u0430\u0441\u043d\u043e\u0433\u043e \u043b\u0443\u0446\u0438\u0430\u043d\u0430 \u0441 \u0437\u0430\u0436\u0430\u0440\u0435\u043d\u043d\u044b\u043c\u0438 \u0442\u044b\u043a\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u0441\u0435\u043c\u0435\u0447\u043a\u0430\u043c\u0438 \u0432 \u043a\u0430\u043a\u043e\u043c-\u0442\u043e \u0441\u043e\u0443\u0441\u0435. \u0412\u0430\u043c \u043d\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u043f\u044f\u0442\u044c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0441\u043e\u0443\u0441\u0430, \u043d\u0435 \u0442\u0430\u043a \u043b\u0438? \u0412\u0430\u0441 \u043d\u0435 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u044e\u0442, \u0445\u043e\u0442\u0438\u0442\u0435 \u043b\u0438 \u0432\u044b \u0433\u0443\u0441\u0442\u043e\u0439 \u0441\u043e\u0443\u0441 \u0441 \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c\u0438 \u0438\u043b\u0438 \u0447\u0442\u043e-\u0442\u043e \u0435\u0449\u0451, \u2014 \u043d\u0435\u0442! \u0412\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0441\u043e\u0443\u0441. \u041f\u043e\u0447\u0435\u043c\u0443? \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0443 \u0448\u0435\u0444-\u043f\u043e\u0432\u0430\u0440\u0430 \u0432 \u00ab\u0428\u0435 \u041f\u0430\u043d\u0438\u0441\u0441\u00bb \u0441\u0432\u043e\u0435 \u043f\u043b\u0430\u0442\u043e\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0430\u0448\u0438\u043c\u0438 \u0438\u0437 \u043a\u0440\u0430\u0441\u043d\u043e\u0433\u043e \u043b\u0443\u0446\u0438\u0430\u043d\u0430. &#171;\u0422\u0430\u043a \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c.&#187; \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d \u0433\u043e\u0442\u043e\u0432\u0438\u0442 \u044d\u0442\u0438\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430, \u0430 \u0435\u0441\u043b\u0438 \u0432\u044b \u0432\u043e\u0437\u0440\u0430\u0437\u0438\u0442\u0435, \u043e\u043d \u0441\u043a\u0430\u0436\u0435\u0442: \u00ab\u0417\u043d\u0430\u0435\u0442\u0435, \u0447\u0442\u043e? \u0412\u044b \u043d\u0435\u043f\u0440\u0430\u0432\u044b! \u042d\u0442\u043e \u043b\u0443\u0447\u0448\u0438\u0439 \u0441\u043f\u043e\u0441\u043e\u0431, \u0442\u0430\u043a \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0432 \u044d\u0442\u043e\u043c \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0435\u00bb.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_181\" class=\"tdc-row\"><div class=\"vc_row tdi_182  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_182,\r\n                .tdi_182 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_182,\r\n\t\t\t\t.tdi_182 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_182 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_182:before,\r\n\t\t\t\t.tdi_182:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_184  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_184{\r\n                    vertical-align: baseline;\r\n                }.tdi_184 > .wpb_wrapper,\r\n\t\t\t\t.tdi_184 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_184 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_184 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_184 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:59<br \/>\nNow that same idea fueled the commercial food industry as well. They had a Platonic notion of what tomato sauce was. And where did that come from? It came from Italy. Italian tomato sauce is what? It&#8217;s blended; it&#8217;s thin. The culture of tomato sauce was thin. When we talked about &#171;authentic tomato sauce&#187; in the 1970s, we talked about Italian tomato sauce, we talked about the earliest Rag\u00f9s, which had no visible solids, right? Which were thin, you just put a little bit and it sunk down to the bottom of the pasta. That&#8217;s what it was. And why were we attached to that? Because we thought that what it took to make people happy was to provide them with the most culturally authentic tomato sauce, A. And B, we thought that if we gave them the culturally authentic tomato sauce, then they would embrace it. And that&#8217;s what would please the maximum number of people.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_186  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_186{\r\n                    vertical-align: baseline;\r\n                }.tdi_186 > .wpb_wrapper,\r\n\t\t\t\t.tdi_186 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_186 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_186 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_186 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]13:59<br \/>\n\u0422\u0430 \u0436\u0435 \u0438\u0434\u0435\u044f \u0437\u0430\u043f\u043e\u043b\u043e\u043d\u0438\u043b\u0430 \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0443\u044e \u043f\u0438\u0449\u0435\u0432\u0443\u044e \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c. \u0423 \u043d\u0438\u0445 \u0431\u044b\u043b\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u043f\u043b\u0430\u0442\u043e\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u043c\u0430\u0442\u043d\u043e\u0433\u043e \u0441\u043e\u0443\u0441\u0430. \u041e\u0442\u043a\u0443\u0434\u0430 \u043e\u043d\u043e \u0432\u0437\u044f\u043b\u043e\u0441\u044c? \u0418\u0437 \u0418\u0442\u0430\u043b\u0438\u0438. \u041a\u0430\u043a\u043e\u0432 \u0438\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0438\u0439 \u0441\u043e\u0443\u0441? \u041e\u043d \u0440\u0430\u0441\u0442\u0451\u0440\u0442\u044b\u0439 \u0438 \u0436\u0438\u0434\u043a\u0438\u0439. \u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u0436\u0438\u0434\u043a\u043e\u0433\u043e \u0442\u043e\u043c\u0430\u0442\u043d\u043e\u0433\u043e \u0441\u043e\u0443\u0441\u0430. \u041a\u043e\u0433\u0434\u0430 \u043c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u043f\u043e\u0434\u043b\u0438\u043d\u043d\u043e\u043c \u0442\u043e\u043c\u0430\u0442\u043d\u043e\u043c \u0441\u043e\u0443\u0441\u0435 \u0432 70-\u0445, \u043c\u044b \u0438\u043c\u0435\u043b\u0438 \u0432 \u0432\u0438\u0434\u0443 \u0438\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0438\u0439 \u0441\u043e\u0443\u0441. \u041c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u043f\u0435\u0440\u0432\u044b\u0445 \u0440\u0430\u0433\u0443. \u0412 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043d\u0435 \u0431\u044b\u043b\u043e \u0432\u0438\u0434\u0438\u043c\u044b\u0445 \u0442\u0432\u0451\u0440\u0434\u044b\u0445 \u043a\u0443\u0441\u043e\u0447\u043a\u043e\u0432, \u043f\u0440\u0430\u0432\u0434\u0430? \u041a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u044b\u043b \u0436\u0438\u0434\u043a\u0438\u043c, \u0442\u0430\u043a \u0447\u0442\u043e \u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u044c \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u0441\u0432\u0435\u0440\u0445\u0443, \u0442\u043e \u043e\u043d \u0441\u0442\u0435\u0447\u0451\u0442 \u043f\u043e\u0434 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438. \u0412\u043e\u0442 \u0447\u0442\u043e \u044d\u0442\u043e \u0431\u044b\u043b\u043e. \u041d\u043e \u043f\u043e\u0447\u0435\u043c\u0443 \u043c\u044b \u0431\u044b\u043b\u0438 \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d\u044b \u043a \u043d\u0435\u043c\u0443? \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043c\u044b \u0434\u0443\u043c\u0430\u043b\u0438, \u0447\u0442\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043b\u044e\u0434\u0435\u0439 \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c\u0438, \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0438\u043c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0442\u043e\u043c\u0430\u0442\u043d\u044b\u0439 \u0441\u043e\u0443\u0441. \u042d\u0442\u043e \u0440\u0430\u0437, \u0438 \u0434\u0432\u0430 \u2014 \u043c\u044b \u0434\u0443\u043c\u0430\u043b\u0438, \u0447\u0442\u043e \u0435\u0441\u043b\u0438 \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0442\u043e\u043c\u0430\u0442\u043d\u044b\u0439 \u0441\u043e\u0443\u0441, \u043b\u044e\u0434\u0438 \u043f\u0440\u0438\u043c\u0443\u0442 \u0435\u0433\u043e. \u0418 \u043e\u043d \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043b\u044e\u0434\u0435\u0439.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_187\" class=\"tdc-row\"><div class=\"vc_row tdi_188  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_188,\r\n                .tdi_188 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_188,\r\n\t\t\t\t.tdi_188 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_188 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_188:before,\r\n\t\t\t\t.tdi_188:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_190  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_190{\r\n                    vertical-align: baseline;\r\n                }.tdi_190 > .wpb_wrapper,\r\n\t\t\t\t.tdi_190 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_190 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_190 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_190 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]14:50<br \/>\nIn other words, people in the cooking world were looking for cooking universals. They were looking for one way to treat all of us. And it&#8217;s good reason for them to be obsessed with the idea of universals, because all of science, through the 19th century and much of the 20th, was obsessed with universals. Psychologists, medical scientists, economists were all interested in finding out the rules that govern the way all of us behave. But that changed, right? What is the great revolution in science of the last 10, 15 years? It is the movement from the search for universals to the understanding of variability. Now in medical science, we don&#8217;t want to know, necessarily, just how cancer works, we want to know how your cancer is different from my cancer. I guess my cancer different from your cancer. Genetics has opened the door to the study of human variability. What Howard Moskowitz was doing was saying, &#171;This same revolution needs to happen in the world of tomato sauce.&#187; And for that, we owe him a great vote of thanks.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_192  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_192{\r\n                    vertical-align: baseline;\r\n                }.tdi_192 > .wpb_wrapper,\r\n\t\t\t\t.tdi_192 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_192 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_192 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_192 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]14:50<br \/>\n\u0410 \u043f\u0440\u0438\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u044b \u0442\u0430\u043a \u0434\u0443\u043c\u0430\u043b\u0438, \u2014 \u0438\u043d\u0430\u0447\u0435 \u0433\u043e\u0432\u043e\u0440\u044f, \u043b\u044e\u0434\u0438 \u0432 \u043a\u0443\u043b\u0438\u043d\u0430\u0440\u043d\u043e\u043c \u043c\u0438\u0440\u0435 \u0438\u0441\u043a\u0430\u043b\u0438 \u043e\u0431\u0449\u0438\u0445 \u043f\u043e\u043d\u044f\u0442\u0438\u0439 \u0432 \u0433\u043e\u0442\u043e\u0432\u043a\u0435. \u041e\u043d\u0438 \u0438\u0441\u043a\u0430\u043b\u0438 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043d\u0430\u043a\u043e\u0440\u043c\u0438\u0442\u044c \u043d\u0430\u0441 \u0432\u0441\u0435\u0445. \u0414\u043b\u044f \u043d\u0438\u0445 \u044d\u0442\u043e \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043f\u043e\u0432\u043e\u0434 \u0431\u044b\u0442\u044c \u043e\u0434\u0435\u0440\u0436\u0438\u043c\u044b\u043c\u0438 \u0438\u0434\u0435\u0435\u0439 \u043e\u0431\u0449\u0438\u0445 \u043f\u043e\u043d\u044f\u0442\u0438\u0439, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0432\u0441\u044f \u043d\u0430\u0443\u043a\u0430 19-\u0433\u043e \u0438 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 20-\u0433\u043e \u0432\u0435\u043a\u043e\u0432 \u0431\u044b\u043b\u0430 \u043e\u0434\u0435\u0440\u0436\u0438\u043c\u0430 \u043e\u0431\u0449\u0438\u043c\u0438 \u043f\u043e\u043d\u044f\u0442\u0438\u044f\u043c\u0438. \u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u044b, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0441\u0442\u044b \u2014 \u0432\u0441\u0435 \u0431\u044b\u043b\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u044b \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0432\u0441\u0435\u0445 \u043d\u0430\u0441. \u041d\u043e \u0432\u0441\u0451 \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c, \u043d\u0435 \u0442\u0430\u043a \u043b\u0438? \u0412 \u0447\u0451\u043c \u0432\u0430\u0436\u043d\u044b\u0439 \u043d\u0430\u0443\u0447\u043d\u044b\u0439 \u043f\u0435\u0440\u0435\u0432\u043e\u0440\u043e\u0442 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 10-15 \u043b\u0435\u0442? \u0412 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u043e\u0442 \u043f\u043e\u0438\u0441\u043a\u0430 \u043e\u0431\u0449\u0438\u0445 \u043f\u043e\u043d\u044f\u0442\u0438\u0439 \u043a \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e \u0438\u0437\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0441\u0442\u0438. \u0412 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0435 \u043c\u044b \u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0445\u043e\u0442\u0438\u043c \u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u0430\u043a, \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0437\u043d\u0430\u0442\u044c, \u0447\u0435\u043c \u0432\u0430\u0448 \u0440\u0430\u043a \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043c\u043e\u0435\u0433\u043e. \u041f\u043e\u043b\u0430\u0433\u0430\u044e, \u043c\u043e\u0439 \u0440\u0430\u043a \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0432\u0430\u0448\u0435\u0433\u043e. \u0413\u0435\u043d\u0435\u0442\u0438\u043a\u0430 \u043e\u0442\u043a\u0440\u044b\u043b\u0430 \u0434\u0432\u0435\u0440\u044c \u043a \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u043e\u0439 \u0438\u0437\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0441\u0442\u0438. \u0410 \u0413\u043e\u0432\u0430\u0440\u0434 \u041c\u043e\u0441\u043a\u043e\u0432\u0438\u0446 \u0433\u043e\u0432\u043e\u0440\u0438\u043b, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0439 \u0436\u0435 \u043f\u0435\u0440\u0435\u0432\u043e\u0440\u043e\u0442 \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0442\u0438 \u0432 \u043c\u0438\u0440\u0435 \u0442\u043e\u043c\u0430\u0442\u043d\u043e\u0433\u043e \u0441\u043e\u0443\u0441\u0430. \u0418 \u0437\u0430 \u044d\u0442\u043e \u043c\u044b \u043e\u0431\u044f\u0437\u0430\u043d\u044b \u043f\u043e\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0438\u0442\u044c \u0435\u0433\u043e.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_193\" class=\"tdc-row\"><div class=\"vc_row tdi_194  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_194,\r\n                .tdi_194 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_194,\r\n\t\t\t\t.tdi_194 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_194 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_194:before,\r\n\t\t\t\t.tdi_194:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_196  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_196{\r\n                    vertical-align: baseline;\r\n                }.tdi_196 > .wpb_wrapper,\r\n\t\t\t\t.tdi_196 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_196 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_196 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_196 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]15:55<br \/>\nI&#8217;ll give you one last illustration of variability, and that is &#8212; oh, I&#8217;m sorry. Howard not only believed that, but he took it a second step, which was to say that when we pursue universal principles in food, we aren&#8217;t just making an error; we are actually doing ourselves a massive disservice. And the example he used was coffee. And coffee is something he did a lot of work with, with Nescaf\u00e9. If I were to ask all of you to try and come up with a brand of coffee &#8212; a type of coffee, a brew &#8212; that made all of you happy, and then I asked you to rate that coffee, the average score in this room for coffee would be about 60 on a scale of 0 to 100. If, however, you allowed me to break you into coffee clusters, maybe three or four coffee clusters, and I could make coffee just for each of those individual clusters, your scores would go from 60 to 75 or 78. The difference between coffee at 60 and coffee at 78 is a difference between coffee that makes you wince and coffee that makes you deliriously happy.[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_198  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_198{\r\n                    vertical-align: baseline;\r\n                }.tdi_198 > .wpb_wrapper,\r\n\t\t\t\t.tdi_198 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_198 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_198 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_198 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]15:55<br \/>\n\u0414\u0430\u043c \u0432\u0430\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0441\u0442\u0438, \u044d\u0442\u043e \u2014 \u043e, \u043f\u0440\u043e\u0448\u0443 \u043f\u0440\u043e\u0449\u0435\u043d\u0438\u044f. \u0413\u043e\u0432\u0430\u0440\u0434 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u0435\u0440\u0438\u043b \u0432 \u044d\u0442\u043e, \u043d\u043e \u0438 \u0441\u0434\u0435\u043b\u0430\u043b \u0432\u0442\u043e\u0440\u043e\u0439 \u0448\u0430\u0433, \u0441\u043a\u0430\u0437\u0430\u0432, \u0447\u0442\u043e \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u043f\u0440\u0435\u0441\u043b\u0435\u0434\u0443\u0435\u043c \u043e\u0431\u0449\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0434\u043b\u044f \u043f\u0438\u0449\u0438, \u043c\u044b \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u043c \u043e\u0448\u0438\u0431\u043a\u0443, \u043c\u044b \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u043d\u0430\u043d\u043e\u0441\u0438\u043c \u0441\u0435\u0431\u0435 \u0442\u044f\u0436\u0435\u043b\u044b\u0439 \u0443\u0449\u0435\u0440\u0431. \u041f\u0440\u0438\u043c\u0435\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b, \u0431\u044b\u043b \u043a\u043e\u0444\u0435. \u041e\u043d \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u043b \u043d\u0430\u0434 \u043a\u043e\u0444\u0435 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u00ab\u041d\u0435\u0441\u043a\u0430\u0444\u0435\u00bb. \u0415\u0441\u043b\u0438 \u0431\u044b \u044f \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u043b \u0432\u0430\u0441 \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0443 \u043a\u043e\u0444\u0435: \u0442\u0438\u043f \u043a\u043e\u0444\u0435, \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u044b \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u043b\u0441\u044f \u0432\u0441\u0435\u043c, \u0430 \u043f\u043e\u0442\u043e\u043c \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u043b \u0431\u044b \u0432\u0430\u0441 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u043a\u043e\u0444\u0435, \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u043e\u0446\u0435\u043d\u043a\u0430 \u043a\u043e\u0444\u0435 \u0432 \u044d\u0442\u043e\u0439 \u043a\u043e\u043c\u043d\u0430\u0442\u0435 \u0431\u044b\u043b\u0430 \u0431\u044b \u043e\u043a\u043e\u043b\u043e 60 \u043f\u043e \u0448\u043a\u0430\u043b\u0435 \u043e\u0442 0 \u0434\u043e 100. \u041e\u0434\u043d\u0430\u043a\u043e \u044d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u0431\u044b \u043c\u043d\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u0430\u0441 \u043d\u0430 \u0433\u0440\u0443\u043f\u043f\u044b, \u043c\u043e\u0436\u0435\u0442, \u0442\u0440\u0438 \u0438\u043b\u0438 \u0447\u0435\u0442\u044b\u0440\u0435 \u043a\u043e\u0444\u0435\u0439\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u0438 \u044f \u0441\u043c\u043e\u0433 \u0431\u044b \u043f\u0440\u0438\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u043a\u043e\u0444\u0435 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0438\u0437 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0433\u0440\u0443\u043f\u043f, \u0442\u0430\u043a \u0447\u0442\u043e \u043e\u0446\u0435\u043d\u043a\u0430 \u0432\u043e\u0437\u0440\u043e\u0441\u043b\u0430 \u0431\u044b \u043e\u0442 60 \u0434\u043e 75 \u0438\u043b\u0438 78. \u041e\u0442\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u0444\u0435 \u0441 \u043e\u0446\u0435\u043d\u043a\u043e\u0439 60 \u0438 \u043a\u043e\u0444\u0435 \u0441 \u043e\u0446\u0435\u043d\u043a\u043e\u0439 78 \u044d\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u0444\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442 \u0432\u0430\u0441 \u043f\u043e\u043c\u043e\u0440\u0449\u0438\u0442\u044c\u0441\u044f, \u0438 \u043a\u043e\u0444\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u0434\u0435\u043b\u0430\u0435\u0442 \u0432\u0430\u0441 \u0431\u0435\u0437\u0443\u043c\u043d\u043e \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c\u0438.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_199\" class=\"tdc-row\"><div class=\"vc_row tdi_200  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_200,\r\n                .tdi_200 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_200,\r\n\t\t\t\t.tdi_200 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_200 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_200:before,\r\n\t\t\t\t.tdi_200:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_202  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_202{\r\n                    vertical-align: baseline;\r\n                }.tdi_202 > .wpb_wrapper,\r\n\t\t\t\t.tdi_202 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_202 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_202 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_202 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]16:53<br \/>\nThat is the final, and I think most beautiful lesson, of Howard Moskowitz: that in embracing the diversity of human beings, we will find a surer way to true happiness.<\/p>\n<p>Thank you.<\/p>\n<p>(Applause)[\/vc_column_text]<\/div><\/div><div class=\"vc_column tdi_204  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_204{\r\n                    vertical-align: baseline;\r\n                }.tdi_204 > .wpb_wrapper,\r\n\t\t\t\t.tdi_204 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_204 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_204 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_204 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]16:53<br \/>\n\u042d\u0442\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0438, \u044f \u0434\u0443\u043c\u0430\u044e, \u0441\u0430\u043c\u044b\u0439 \u0438\u0437\u044f\u0449\u043d\u044b\u0439 \u0443\u0440\u043e\u043a \u0413\u043e\u0432\u0430\u0440\u0434\u0430 \u041c\u043e\u0441\u043a\u043e\u0432\u0438\u0446\u0430. \u041f\u0440\u0438\u043d\u0438\u043c\u0430\u044f \u043d\u0435\u043f\u043e\u0445\u043e\u0436\u0435\u0441\u0442\u044c \u043b\u044e\u0434\u0435\u0439, \u043c\u044b \u043d\u0430\u0439\u0434\u0451\u043c \u0431\u043e\u043b\u0435\u0435 \u0432\u0435\u0440\u043d\u044b\u0439 \u043f\u0443\u0442\u044c \u043a \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 \u0441\u0447\u0430\u0441\u0442\u044c\u044e.<\/p>\n<p>\u0421\u043f\u0430\u0441\u0438\u0431\u043e.<\/p>\n<p>(\u0410\u043f\u043f\u043b\u043e\u0434\u0438\u0441\u043c\u0435\u043d\u0442\u044b)[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_205\" class=\"tdc-row\"><div class=\"vc_row tdi_206  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_206,\r\n                .tdi_206 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_206,\r\n\t\t\t\t.tdi_206 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_206 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_206:before,\r\n\t\t\t\t.tdi_206:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_208  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_208{\r\n                    vertical-align: baseline;\r\n                }.tdi_208 > .wpb_wrapper,\r\n\t\t\t\t.tdi_208 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_208 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_208 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_208 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_gallery interval=&#187;3&#8243; images=&#187;1757,1759,1761,1763,1765,1767,1769,1771,1773,1775,1777,1779,1781,1783&#8243; img_size=&#187;full&#187; title=&#187;\u0421\u0438\u043d\u0435\u0440\u0433\u0438\u044f 2018&#8243;]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_single_image image=\"1745\" img_size=\"full\"] [vc_column_text css=\".vc_custom_1601381009934{margin-top: 40px !important;}\"]We are happy to announce that we are continuing our section with great TED videos! If you are searching for inspiration, so that is the best place for you! To higher up your English vocabulary all the TED speeches you can read in English and Russian![\/vc_column_text][vc_single_image image=\"1533\" img_size=\"100x84\" alignment=\"right\" [...]","protected":false},"author":6,"featured_media":1746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,123,120],"tags":[],"class_list":{"0":"post-5511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-media-ru","8":"category-ted-video","9":"category-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TED - \u0412\u044b\u0431\u043e\u0440 \u0438 \u0441\u043f\u0430\u0433\u0435\u0442\u0442\u0438 \u0441\u043e\u0443\u0441 - \u041c\u0430\u043b\u043a\u043e\u043b\u044c\u043c \u0413\u043b\u0430\u0434\u0443\u044d\u043b\u043b - EnglishMag<\/title>\n<meta name=\"description\" content=\"\u041c\u0430\u043b\u043a\u043e\u043b\u043c \u0413\u043b\u0430\u0434\u0443\u044d\u043b - 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